Saturday, July 30, 2011

The Entrepreneurial Spirit Series: Julija Zukova

The Entrepreneurial Spirit Series

Julija Zukova

Ask Julija Zukova of Zukova Boutique about Entrepreneurial Spirit and you will definitely know she is not the type to give up once she starts something.

“Be ready for change every second. Don’t be afraid to take a risk. Never give up. Never stop creating,” These are all evident as you walk into her business. Perhaps anyone takes a risk by opening a women’s clothing store. For Julija that risk involved turning her life upside down, putting all her money in her business, moving to a new city, quitting a well paying job.

Was it worth it? “Yes!” For Julija her passion is fashion, image, and style. To be able to open a store where she can be surrounded by all three on a daily basis makes it all worthwhile. Add in her passion with helping people and you have an entrepreneur who loves what she does.

“Seeing people smile after I talked to them is important to me. When customers stop by a week later just to tell me how many compliments they got makes me smile. To see how people change since the first time I helped them at my store and how much more confident and happier they are makes it all a great day.”

So how does a business grow in this economy…especially when you are totally responsible for everything? According to Julija, her unique inventory is just a start. “Customers spread the word about my excellent service and attention to detail for each of my clients. They love me and I love them. I do this because I love it. I went to school to study style, fashion and image. And I went to another school to study business and economics. I love fashion, business and make people happy about themselves.”

Talk about passion…it shows in her face, in her store, and in the way she talks about fashion.

Is she successful as an entrepreneur? Judging by the people who visit her store, I would say she is. Does Julija think so? “Yes…people have told me they want me to stay in business. I think that means I’m successful.”

For anyone who wants to start out in business Julija tells them…“Profit is also important. I need some to survive and to stay in business! But it’s not everything. And don’t be afraid of challenges. Be prepared to change all the time. Never give up.”

Strong business sense and intuitive fashion sense has helped this entrepreneur. She doesn’t think she’s an expert. After visiting with her and seeing what it took to open a store like hers…I think she fits in the expert category.

As for an Entrepreneurial Spirit…Julija has that “do what it takes” attitude. She’s well on her way.

Visit Julija to learn more about her boutique at

This series of articles was commissioned by Upward Trend and written by Wendy VanHatten, a nationally published author, editor, and writing coach.

No comments: