Monday, July 29, 2024

Homepage Design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasized homepage design for website success and asserted that the homepage is the most important page on a website. Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing. However practitioners into the 2000s were starting to find that a growing number of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds. Leading many practitioners to argue that homepages are less important than most people think. Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space. Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimization and usability.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Friday, July 26, 2024

How to enter ‘flow state’ on command | Steven Kotler for Big Think


Peak performance mind hack explained in 7 minutes.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Tuesday, July 23, 2024

Are You A Trendsetter?

Having an effective Internet presence is critical to your business growth. But, just building a website is not enough. At Upward Trend, we have a systematized strategy that has been proven effective, and we have just taken that to whole new levels with our Trend Setter Package. Give us a call today and find out how inexpensive your new Internet Marketing Department can be! We do 80% or more of the work for you! Our passion is not to build websites; it is helping you grow your business.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Saturday, July 20, 2024

Our goal is very simple ...

Help you grow your business. Everything that we do is aimed at helping you grow your business, from our Internet tools and packages, to consulting services, to sales management. We didn’t get into this business to sell websites. We got into it from our business background to help people grow their business, and the Internet is such a valuable tool in helping to achieve that. And, we’ve done it inexpensive enough that any business can afford it–and thrive with it.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Wednesday, July 17, 2024

Inside OpenAI, the Architect of ChatGPT, featuring Mira Murati | The Cir...


In this episode of The Circuit, Emily Chang visits OpenAI’s futuristic offices to meet with Mira Murati, the company’s Chief Technology Officer (who became CEO in November 2023 upon Sam Altman's departure). OpenAI is behind smash hits ChatGPT and Dall-E. Murati discusses both the bright future and potential risks of a world with widespread artificial intelligence. For perspective on the AI gold rush sweeping Silicon Valley, Chang meets with early OpenAI investor and LinkedIn Co-Founder Reid Hoffman for insight on OpenAI’s early days and where the VC money flows next.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Sunday, July 14, 2024

Whats it Look Like?

Curious about what we do? Find some examples for our clients here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Thursday, July 11, 2024

More Than a Website

Having an effective Internet presence is critical to your business growth. But, just building a website is not enough. At Upward Trend, we have a systematized strategy that has been proven effective, and we have just taken that to whole new levels with our Trend Setter Package. Give us a call today and find out how inexpensive your new Internet Marketing Department can be! We do 80% or more of the work for you! Our passion is not to build websites; it is helping you grow your business.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org


Monday, July 8, 2024

Why All Brands Should Study Stanley Cup CEO Terence Reilly's Marketing M...


Every so often, product marketing creates such a frenzy it becomes its own cultural moment - think Adidas Stan Smiths, Old Spice and Pokémon Go. The Stanley Cup phenomenon definitely fits the bill and is a masterclass in the power of well timed marketing and brand hype. This case study centers on one man, Terence Reilly, who was also responsible for turning Crocs into must have footwear. In this video, Forbes spoke with a number of product marketing experts to dissect what made the Stanley Cup a must have.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Thursday, July 4, 2024

Happy 4th of July!

Happy 4th of July!


TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Tuesday, July 2, 2024

Get in Touch

TERRY MINION
Founder/Partner
p: 707-434-9967
e: tminion@upwardtrend.org
Internet Marketing | Blogs
Consulting | Sales Management

RYAN STONE
Partner
p: 707-480-0959
e: rstone@upwardtrend.org
Internet Marketing
Consulting | Sales Management