Thursday, August 11, 2022

Email marketing basics


Sending newsletters and special offers to customers via email can play a key part in your overall marketing plan, building and strengthening relationships with your customers. In this video, we’ll explore:

- developing a contact list
- targeting audiences based on interests
- building relationships with customers.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Friday, August 5, 2022

Web Design


Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Monday, August 1, 2022

Make your website easy to use


Visitors to your website should be able to navigate and interact with your site easily - that’s called usability. Bring them back again and again by: 

- providing simple and clear navigation
- creating a consistent layout
- writing relevant and effective content.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Wednesday, July 27, 2022

Internet Users

In 2009 there were reportedly 1.73 billion users worldwide with Asia taking leading with 738,257,230 users. Other internet users by region and continent include;

  • Europe - 418,029,796 users.
  • North America - 252,908,000 users.
  • Caribbean and Latin America - 179,031,479 users.
  • Africa - 67,371,700 users.
  • Middle East - 57,425,046 users.
  • Australia and Oceania - 20,970,490 users.

Following modernization, better access to computers, growth in smartphones technology and use, social media popularity, and cheaper access to the internet, the number of internet users worldwide increased tremendously to 3.97 in 2019. This represents over 51 percent of the global population, with Asia remaining the continent with the most internet users as it accounts for 50 percent of the total number of internet users worldwide. China has the most internet users in the Asian continent, accounting for 25 percent of users in Asia. Also, China has more internet users than any other country in the world with over 934 million monthly users as at 2020. This number is more than double the number of internet users in the US which ranked third with 284 million monthly online users. India ranked second with about 687 million internet users accessing the internet either through mobile devices or computers. One of the most popular activities online is social networking. In 2020, Facebook, a social networking site founded by Mark Zuckerberg recorded over 2.7 billion monthly active users. This number accounts for over half of global internet users, making Facebook the most popular online social network.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Sunday, July 24, 2022

How to choose keywords


Choosing keywords is the cornerstone of successful search engine optimisation. In this video, we’ll discuss:

- why you need to do keyword research
- the difference between short tail and long tail keywords
- what to consider when selecting keywords

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Monday, July 18, 2022

Types of Websites


Websites can be divided into two broad categories—static and interactive. Interactive sites are part of the Web 2.0 community of sites and allow for interactivity between the site owner and site visitors or users. Static sites serve or capture information but do not allow engagement with the audience or users directly. Some websites are informational or produced by enthusiasts or for personal use or entertainment. Many websites do aim to make money, using one or more business models, including:
  • Posting interesting content and selling contextual advertising either through direct sales or through an advertising network.
  • E-commerce: products or services are purchased directly through the website
  • Advertising products or services available at a brick and mortar business
  • Freemium: basic content is available for free but premium content requires a payment (e.g., WordPress website, it is an open-source platform to build a blog or website.)
There are many varieties of websites, each specializing in a particular type of content or use, and they may be arbitrarily classified in any number of ways.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Friday, July 15, 2022

Websites and your business goals


When creating your website, consider how to combine your business goals with what your visitors want. In this lesson, we’ll talk about:

- using your site to further your business goals
- thinking like a customer
- telling your story online

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Saturday, July 9, 2022

Multimedia and Interactive Content


Early websites had only text, and soon after, images. Web browser plug ins were then used to add audio, video, and interactivity (such as for a rich web application that mirrors the complexity of a desktop application like a word processor). Examples of such plug-ins are Microsoft Silverlight, Adobe Flash Player, Adobe Shockwave Player, and Java SE. HTML 5 includes provisions for audio and video without plugins. JavaScript is also built into most modern web browsers, and allows for website creators to send code to the web browser that instructs it how to interactively modify page content and communicate with the web server if needed. The browser's internal representation of the content is known as the Document Object Model (DOM).

WebGL (Web Graphics Library) is a modern JavaScript API for rendering interactive 3D graphics without the use of plug-ins. It allows interactive content such as 3D animations, visualizations and video explainers to presented users in the most intuitive way.

A 2010-era trend in websites called "responsive design" has given the best viewing experience as it provides a device based layout for users. These websites change their layout according to the device or mobile platform, thus giving a rich user experience.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Wednesday, July 6, 2022

Choosing your online presence


There’s more than one place for people to find you online. In this lesson we’ll explore just how important being online is these days, as well as some common ways to do it including:

- websites
- local business listings and review sites
- social media
- mobile apps

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Thursday, June 30, 2022

What is a Dynamic Website?


A dynamic website is one that changes or customizes itself frequently and automatically. Server-side dynamic pages are generated "on the fly" by computer code that produces the HTML (CSS are responsible for appearance and thus, are static files). There are a wide range of software systems, such as CGI, Java Servlets and Java Server Pages (JSP), Active Server Pages and ColdFusion (CFML) that are available to generate dynamic web systems and dynamic sites. Various web application frameworks and web template systems are available for general-use programming languages like Perl, PHP, Python and Ruby to make it faster and easier to create complex dynamic websites.

A site can display the current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user. For example, when the front page of a news site is requested, the code running on the webserver might combine stored HTML fragments with news stories retrieved from a database or another website via RSS to produce a page that includes the latest information. Dynamic sites can be interactive by using HTML forms, storing and reading back browser cookies, or by creating a series of pages that reflect the previous history of clicks. Another example of dynamic content is when a retail website with a database of media products allows a user to input a search request, e.g. for the keyword Beatles. In response, the content of the web page will spontaneously change the way it looked before, and will then display a list of Beatles products like CDs, DVDs, and books. Dynamic HTML uses JavaScript code to instruct the web browser how to interactively modify the page contents. One way to simulate a certain type of dynamic website while avoiding the performance loss of initiating the dynamic engine on a per-user or per-connection basis is to periodically automatically regenerate a large series of static pages.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Monday, June 27, 2022

Key website ingredients


A website consists of many parts-build and blend them right, and you’re sure to succeed. In this lesson, we’ll cover:

- your name
- the website’s organisation
- text, photos and other interactive elements.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Tuesday, June 21, 2022

What is a Static Website?

A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML); Cascading Style Sheets (CSS) are used to control appearance beyond basic HTML. Images are commonly used to create the desired appearance and as part of the main content. Audio or video might also be considered "static" content if it plays automatically or is generally non-interactive. This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos, and other content and may require basic website design skills and software. Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video, and navigation menus.

Static websites may still use server side includes (SSI) as an editing convenience, such as sharing a common menu bar across many pages. As the site's behavior to the reader is still static, this is not considered a dynamic site.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Saturday, June 18, 2022

How search engines work


Search engines examine all the pages on the World Wide Web, categorise them and put them into a logical order when you search for something. Understanding how this works can help your business. This video will cover:

- how search engines find web pages
- what they do with the web pages they find
- how they decide what to show on search results pages.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967