Sunday, September 25, 2022

The power of local directories


One of the best ways to connect with customers online is to get listed in local directories. In this lesson we’ll show you:

- where to start
- how to list your business
- how to manage your local profiles.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Monday, September 19, 2022

Skills and Techniques : Marketing and Communication Design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favourably.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Friday, September 16, 2022

Using digital to advertise locally


Local advertising is a great, affordable (sometimes even free) way to connect with customers who are close at hand. In this lesson we’ll talk about:

- why local advertising is important
- where you can advertise online to local customers
- some special features of “local” ads.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Saturday, September 10, 2022

History of Web Design 2001-2012 and Later...


2001–2012
Since the start of the 21st century the web has become more and more integrated into peoples lives. As this has happened the technology of the web has also moved on. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars new browsers have been released. Many of these are open source meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript API's, each as a new but individual standard.[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript API's, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later
With the improvement of 3G and LTE internet coverage, large part of website traffic became mobile-generated. This affected the web design industry, pushing it towards minimalistic, lightened and simplistic style. In particular, the "Mobile first" approach emerged, which implies creating website design with mobile-oriented layout first, and then adapting it to higher screen dimensions.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Wednesday, September 7, 2022

Measuring success in email marketing


Knowing whether your email campaigns are successful will help you take the right actions when it comes time to improving them. In this lesson, we'll explore:

- why email metrics are important in evaluating campaign success
- five useful metrics that can help you understand email performance
- how to draw insights from the email metrics gathered.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Thursday, September 1, 2022

Evolution of Web Design

In 1996, Microsoft released its first competitive browser, which was complete with its own features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design. The HTML markup for tables was originally intended for displaying tabular data. However designers quickly realized the potential of using HTML tables for creating the complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good mark-up structure, and little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing. CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational, and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to gif animations (if they didn't forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967