How word of mouth really works | Chris Cowan | TEDxLondonBusinessSchool

A far cry from the overused buzzwords they have become, Chris promotes ‘segmentation’ and ‘advocacy’ as ideas that must be delivered with simplicity in order to positively impact the way a business goes to market. He takes us back to one of the purest ways of delivering ideas, word of mouth, and explains how it really works.

Chris Cowan once followed the typical path of a successful marketeer: Unilever, Duracell Batteries, Disney. He then decided to start over and set up Clusters, a market research agency, which was built on his passionate belief that evidence-based targeting is a prerequisite for great marketing.

RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967

Visit our website to learn more about us and what we can do for your business.

Trend Setter

Our Trend Setter Package is unique in that it offers even the smallest businesses the marketing power of a much larger business. We do this by combining all of our services into one low cost monthly package, which ensures your Internet properties are updated regularly every month.

Think of it this way; You open a business and want some customers. So, you put out a sign. Then, you want some more business. So, you put out a sign down the street, then two streets over, then out on the freeway, and pretty soon you have them all over town. People now know about you even if they have never been in your store or used your services.

This is exactly what we do for you via the Internet. Beginning with a website, we add a blog, a monthly (or more often for some businesses) email newsletter, social networking in Facebook, Twitter, Linked-in. Next we add a YouTube channel and video is included. We help you get found. Last is our own consulting to help you get the best of our services and more.

We do this in a systematic way, which allows us to keep the cost low. Now, virtually every business can afford to look like a much larger business.

Each business is different. Give us a call to talk about your specific business. We will let you know how little it takes to get started right away.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Website

Publications

Commercial Truck Success, The Book

Building or Rebuilding an Effective, Successful,

and Profitable Commercial Truck Operation

within a Retail Auto Dealership

First edition published Feb 2012.

2nd Edition (2016)

For more information about us and what we do, visit our website.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

How To Integrate Personal Brand Strategies on Social Media | Dr. Soo Win...

In social media era, how do you build up your own personal branding? In fact, how is it making you a star in your circle? Dr. Soo Wincci shared her ideas and strategies upon this which was also what she researched on when doing her PhD.

Dr Soo Wincci is an award winning Malaysian singer, actress, composer, chef, apprentice radio DJ, ambassadorial role, host, model, beauty queen and also an entrepreneur. Dr Soo was crowned as Miss World Malaysia 2008 and represented Malaysia in the Miss World 2008 beauty pageant. In 2014, she was selected at TOP 100 world most beautiful faces by Hollywood Independent Critics. She is a law graduate from UK, MBA holder from Australia and PhD in Business Administration from Malaysia. She was awarded as “The 1st Miss World Malaysia to receive PhD” in 2016 after her completion of six years PhD in Business Administration.

RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967

Visit our website to learn more about us and what we can do for your business.

Consulting Services

The majority of our combined experience of over 50 years is in sales and sales management. That experience is available to help you build your sales team, or improve the one you have. We offer a complete range of services from a short session with ideas for you to implement, to a full time management situation.

We have particular expertise in the fields of light and medium duty commercial trucks, as well as the auto dealer business in general. Terry worked at the dealership level for 25 years, and Ryan for over 10 years. In addition, Terry worked for a major truck body manufacturer for 10 years, calling on auto truck dealers and using his expertise in this field to help train and improve numerous commercial truck operations. In February of 2012, Terry published his ground-breaking book, Commercial Truck Success to help all dealers to be more successful and profitable in the commercial truck market within a retail auto dealership. Terry has also owned three other retail businesses. All that experience in addition to our own businesses today.

To see these services in more detail, go to www.ctsdealer.net

All of our experience is among the best training for any retail operation. As a result, it is a perfect way to help most businesses improve the sales and sales management aspects of their business. Call us today for a free consultation to determine if and how we might help you in your business.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Meet Us .. Hello, I'm Ryan.

Hello, I'm Ryan Stone, partner of Upward Trends.

RYAN STONE

Partner

p: 707-480-0959

e: rstone@upwardtrend.org

Internet Marketing

Consulting | Sales Management

Website

Branding for a Better You | Americus Reed | TEDxPenn

What do Nike, Apple, and Disney have in common? These are not just global brands with tremendous market valuation. These are symbols of self-expression that can connect to people’s identities. Wharton Marketing Professor Americus Reed II, argues that branding need not be some evil, capitalistic enterprise. Dr. Reed suggests that branding is an important, ubiquitous and perhaps inescapable phenomena that when embraced and harnessed properly, can actually be a positive force to help people improve their lives. Americus Reed II, is the Whitney M. Young Jr. Professor of Marketing at the Wharton School. He is intellectually obsessed with how, when, where and why people figure out who they are, act on it, change and evolve. How can people make their lives better by tapping into the power of their identities? He is the proud Dad of a 7 year mixed chick whom he constantly toils to parentally ensure that she internalizes a “warrior princess” identity and makes the world a better place. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967

Visit our website to learn more about us and what we can do for your business.

Meet Us .. Hello, I'm Terry.

Hello, I'm Terry Minion, founder and partner of Upward Trends. 

TERRY MINION
Founder/Partner
p: 707-434-9967
e: tminion@upwardtrend.org
Internet Marketing | Blogs
Consulting | Sales Management

Website

Our Team

There are currently six people on our team. Three bloggers, two graphic designers, and then Ryan and Terry. Because Ryan and Terry interact with clients and prospects, we are listed here. Everyone else enjoys their anonymity, but rest assured that there are people getting the work done in a timely and professional manner. All of these team members have been with us for quite some time, and Ryan and Terry appreciate that stability. Yes, absolutely! You will too!

Our goal is very simple: Help you grow your business. Everything that we do is aimed at helping you grow your business, from our Internet tools and packages, to consulting services, to sales management. We didn’t get into this business to sell websites. We got into it from our business background to help people grow their business, and the Internet is such a valuable tool in helping to achieve that. And, we’ve done it inexpensive enough that any business can afford it–and thrive with it.

Being effective on the Internet is much more than just having a website, so we help you by not only having an effective website, but put signs all over the Internet directing people to your business enterprises. We do this through the use of various Internet properties, all in concert toward growing your Internet presence and expanding your businesses influence and success.

It is our sales management experience that helps drive our focus on improving your bottom line. Between Terry and Ryan, we have over 50 years of sales and sales management experience in a variety of fields. This experience is invaluable in helping small businesses increase their marketing and sales effectiveness and profitability.

RYAN STONE 707-480-0959 /OR

TERRY MINION 707-434-9967

Website

Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU

Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. 

Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967

Visit our website to learn more about us and what we can do for your business.