Jake Nickell is Threadless's young and fearless entrepreneurial leader. Jake has a passion for learning new things, from how to get t-shirts made to figuring out how to design and program an e-commerce website. Currently, he's focused on running the worldwide, hugely successful business that Threadless has become. He likes to think creatively and unconventionally about how to keep Threadless one step ahead by encouraging nutty employee ideas and staying away from the "business" side of running a business. Jake also continues to keep up his geek cred through a love for programming. When he's not working, he's busy hanging out with his wife Shondi, daughter Arli, and son Dash.