Following along with yesterday's post, on why people buy from you, a great question to ask is why should people buy from you?
It could be your relationship with them, or your outstanding service. Maybe it's your services in general. Perhaps it is the uniqueness of your service or your products. It could also be your display and how it is so attractive and attention getting. I went to the Pike Place Fish Market in Seattle and I was amazed at the attention to detail of dramatic displays in selling fresh fish! It was certainly nothing like any supermarket.
Is there something that sets you apart from others? Maybe a certain style or look. It could be a certain pleasing atmosphere or carefully selected background music.
So, why should people buy from you? Can you explain that in a paragraph and spoken in less than 30 seconds. If you don't already, I suggest getting that down pat. It is a great exercise. Do it often.