Maybe you have a product that isn't selling. You say you've tried everything and it is still not selling. You're frustrated and maybe even a little angry about it, but it is still there. So, you say you've given it your all and it hasn't changed. At what point is it okay to give up?
The other day my partner and I were talking with an associate and he was stating that his product was not selling and hasn't sold for over 18 months. So, we in our marketing mentality asked, "what have you done to move them?" Logical question. So, he states a few things: Put it in an ad in the paper and a regional publication, have it on prominent display, tell people about it. That was it. THAT WAS IT!!! He gave up.
I don't think it is okay to give up with that little amount of creativity and effort. What do you think?
We could have given him a long list of things to do about this situation, but we also knew that he didn't want to hear them, so we didn't waste any energy sharing them. Instead, we just acknowledge his assessment of the situation and move on to another subject. We know better now.
You could probably give him a long list too, right? If not, start asking people and if you are willing to open your mind a bit, you'll get plenty of good ideas. One of those may be the one that gets the product moving. That will be a great day.