A far cry from the overused buzzwords they have become, Chris promotes ‘segmentation’ and ‘advocacy’ as ideas that must be delivered with simplicity in order to positively impact the way a business goes to market. He takes us back to one of the purest ways of delivering ideas, word of mouth, and explains how it really works.
Chris Cowan once followed the typical path of a successful marketeer: Unilever, Duracell Batteries, Disney. He then decided to start over and set up Clusters, a market research agency, which was built on his passionate belief that evidence-based targeting is a prerequisite for great marketing.
RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967
Visit our website to learn more about us and what we can do for your business.
No comments:
Post a Comment