What do Nike, Apple, and Disney have in common? These are not just global brands with tremendous market valuation. These are symbols of self-expression that can connect to people’s identities. Wharton Marketing Professor Americus Reed II, argues that branding need not be some evil, capitalistic enterprise. Dr. Reed suggests that branding is an important, ubiquitous and perhaps inescapable phenomena that when embraced and harnessed properly, can actually be a positive force to help people improve their lives. Americus Reed II, is the Whitney M. Young Jr. Professor of Marketing at the Wharton School. He is intellectually obsessed with how, when, where and why people figure out who they are, act on it, change and evolve. How can people make their lives better by tapping into the power of their identities? He is the proud Dad of a 7 year mixed chick whom he constantly toils to parentally ensure that she internalizes a “warrior princess” identity and makes the world a better place. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.
RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967
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