Tuesday, August 7, 2012

Making sense of social media: The phenomenon

Social media has transformed the way consumers research, think about, and engage with brands, creating literally millions of micro-opportunities for engagement. In this video, McKinsey partners David Edelman and Roxane Divol discuss how companies can participate—and do well by their customers—in the 24-hour pulse that is social media.

This video is from the interactive, "Making sense of social media" http://bit.ly/IYWM5s on McKinsey.com. Read the related article, "Demystifying social media," http://bit.ly/HRe8jR on the McKinsey Quarterly web site.

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