Friday, August 10, 2012

Making sense of social media: The opportunity

In this video, McKinsey partner Roxanne Divol outlines the four specific actions companies can take using social media along the consumer decision journey; David Edelman shares examples of companies that have used social media to tap into the interest in their brands and create communities; and David Court discusses the enduring power of brands in today's complex world.

This video is from the interactive, "Making sense of social media" on Read the related article, "Demystifying social media," on the McKinsey Quarterly web site.

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