"I believe that you can get everything in life you want if you will just
help enough other people get what they want."
-- Zig Ziglar
"Win hearts, and you have hands and purses."
-- Lord Burleigh
One thing is clear about our companies. We partner with a lot of other people and companies and it has proven to be one of the best things we could possibly do.
Many businesses think competitively and that idea is based on lack. It is based on the assumed fact that there is only so much business in a certain area for a certain product or service and that the goal of the business is to maximize their share of that business, or think of it as a pie and trying to get a larger slice of the same pie everyone else is trying to get a slice out of. This idea is flawed from the start because it is so limiting in its scope because it is totally based on lack and limitation--there's only so much and no more.
The reality is that this limitation is not fact. It is just an idea of the way things are. It is a point of view; albeit, a negative point of view. Yet there are so many businesses who are working to cut their "competitor" out of as much business as possible so they can have more. Price wars, advertising wars, and the fight goes on.
Based on this kind of thinking, a business would be very skeptical of partnering with this so-called competitor, yet, I highly recommend it. It has proven very successful for our endeavors and it builds relationships and helps our business expand while theirs does the same.
Think of partnering as making a bigger pie. Instead of trying to get a bigger piece of a smaller pie, we just make the pie bigger and everyone gets more. What a concept! But can it be done? Absolutely! We do it every day.
We have partnered with many and even some of them at no charge over a long period of time, helping to grow their business and we find benefits in that. You just never know how something you do for someone else may come back to you. You may be rewarded from a completely different source. Of course, we don't really do it looking for a return, but we also know that the law of compensation will bring us compensation from somewhere. We figure, we were going that direction anyway, we might as well bring some friends!
I could give example after example of how this has worked and proven itself effective, and I will most likely write on this subject more because I think it is not only interesting, but worth sharing. We partner often and we highly recommend it.