Saturday, January 17, 2009

Want More Business? Expand Your Market!

Do you want more business? If so, expand your market. One great way to do this is to get on the web with your products or services. The great benefit is that it will be incremental business and business you would never have seen before.

I have had a little eBay business selling mostly used books since 2004. Just a couple of minutes ago, from a listing I had in my eBay store, a person made me an offer on an audiobook in Spanish. It is a rare item--especially in Spanish. The offer was reasonable and I accepted it. When I sent the invoice, I notice that it is a person in Germany! My little business is in California. How cool is that?

Here's another point: My little business is in Northern California and I charge sales tax as required for sales inside the state of California. Guess what percentage of my total business last year was inside California? It was 16.7%. Let's flip that number: 83.3% was outside the state of California! This is a clear and very good reason to get on the web with your product. Look at all the business I would miss. Indeed, my business is Internet only. I do not have a place for people to come and buy. Only 2 people from my city bought anything last year. That means that 99.9% are from out of town.

Want to increase your business? Get on the web. There is a learning curve, and you can do it. If you need help, give us a call.

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