What Do We Offer?

Our Trend Setter Package

Having an effective Internet presence is critical to your business growth. But, just building a website is not enough. At Upward Trend, we have a systematized strategy that has been proven effective, and we have just taken that to whole new levels with our Trend Setter Package. Give us a call today and find out how inexpensive your new Internet Marketing Department can be! We do 80% or more of the work for you! Our passion is not to build websites; it is helping you grow your business.

RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967

Visit our website to learn more about us and what we can do for your business.

CONFUSED ABOUT HOW YOUR BUSINESS CAN…

Use Internet? Website? Blog?

E-Commerce? Social Networking?

YouTube/Videos?

HTML Newsletters?

“What Is This Stuff?"

“Who Has The Time To Deal With It?"

“What’s In It For Me?"

Too Expensive?

RELAX. . .

We Make It So Easy! And So Affordable!

Contact Us

RYAN STONE 707-480-0959 /OR

TERRY MINION 707-434-9967

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7 Strategies to Grow Your Business | Brian Tracy

What does it take to be successful in today’s business world? To start, you have to have a product that’s wanted or needed, and it has to be properly priced.

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Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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HTML Data Types

HTML defines several data types for element content, such as script data and stylesheet data, and a plethora of types for attribute values, including IDs, names, URIs, numbers, units of length, languages, media descriptors, colors, character encodings, dates and times, and so on. All of these data types are specializations of character data.

Read more, here.

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Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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Happy Father's Day

Happy Father's Day

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Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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Bad typography has ruined more than just the Oscars

How bad graphic design changed award shows, elections, and your medicine cabinet.

The 2017 Oscars ended with a pretty shocking mix-up. Announcer Warren Beatty incorrectly named La La Land as the Best Picture winner, and the mistake wasn't revealed until crew members had already started giving their acceptance speeches. A lot of things went wrong for the snafu to happen the way it did. But what if typography was one of them? A better announcement card design could have made for a very different Academy Awards show — not to mention a much less embarrassing Miss Universe show for Steve Harvey back in 2015. But the implications of bad typography don't end there: poorly designed ballots in the 2000 presidential election arguably could have swayed the outcome, and illegible type on medicine bottles could be causing nearly 500,000 cases of drug misuse per year in the U.S.

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Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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Elements of HTML

HTML documents imply a structure of nested HTML elements. These are indicated in the document by HTML tags, enclosed in angle brackets thus: <p>.

In the simple, general case, the extent of an element is indicated by a pair of tags: a "start tag" <p> and "end tag" </p>. The text content of the element, if any, is placed between these tags.

Tags may also enclose further tag markup between the start and end, including a mixture of tags and text. This indicates further (nested) elements, as children of the parent element.

The start tag may also include the element's attributes within the tag. These indicate other information, such as identifiers for sections within the document, identifiers used to bind style information to the presentation of the document, and for some tags such as the <img> used to embed images, the reference to the image resource in the format like this: <img src="example.com/example.jpg">

Read more, here.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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Client Highlight : Alltek Restoration Inc.

Fire, Water, Smoke, Storm

Complete Restoration Services

Antioch CA

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Client since Aug 2011

5 tips to improve your critical thinking - Samantha Agoos

Every day, a sea of decisions stretches before us, and it’s impossible to make a perfect choice every time. But there are many ways to improve our chances — and one particularly effective technique is critical thinking. Samantha Agoos describes a 5-step process that may help you with any number of problems. 

Lesson by Samantha Agoos, animation by Nick Hilditch.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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Markup of HTML

HTML markup consists of several key components, including those called tags (and their attributes), character-based data types, character references and entity references. HTML tags most commonly come in pairs like <h1> and </h1>, although some represent empty elements and so are unpaired, for example <img>. The first tag in such a pair is the start tag, and the second is the end tag (they are also called opening tags and closing tags).

Another important component is the HTML document type declaration, which triggers standards mode rendering.

The text between <html> and </html> describes the web page, and the text between <body> and </body> is the visible page content. The markup text <title>This is a title</title> defines the browser page title shown on browser tabs and window titles and the tag <div> defines a division of the page used for easy styling. Between <head> and </head>, a <meta> element can be used to define webpage metadata.

The Document Type Declaration <!DOCTYPE html> is for HTML5. If a declaration is not included, various browsers will revert to "quirks mode" for rendering.

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TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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Client Highlight : Hodson & Mullin

Law Firm

Vacaville & Fairfield CA

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Client since Jan 2014

Inside LinkedIn’s New Hybrid Office With More Than 75 Seating Types | Op...

At LinkedIn's new flagship office, desks are no longer the primary focus. With dozens of different work settings and conference room setups, the company is using its office as a hub for its hybrid workforce. WSJ gets an exclusive look inside.

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Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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Development of HTML

In 1980, physicist Tim Berners-Lee, a contractor at CERN, proposed and prototyped ENQUIRE, a system for CERN researchers to use and share documents. In 1989, Berners-Lee wrote a memo proposing an Internet-based hypertext system. Berners-Lee specified HTML and wrote the browser and server software in late 1990. That year, Berners-Lee and CERN data systems engineer Robert Cailliau collaborated on a joint request for funding, but the project was not formally adopted by CERN. In his personal notes of 1990, Berners-Lee listed "some of the many areas in which hypertext is used"; an encyclopedia is the first entry.

The first publicly available description of HTML was a document called "HTML Tags", first mentioned on the Internet by Tim Berners-Lee in late 1991. It describes 18 elements comprising the initial, relatively simple design of HTML. Except for the hyperlink tag, these were strongly influenced by SGMLguid, an in-house Standard Generalized Markup Language (SGML)-based documentation format at CERN. Eleven of these elements still exist in HTML 4.

HTML is a markup language that web browsers use to interpret and compose text, images, and other material into visible or audible web pages. Default characteristics for every item of HTML markup are defined in the browser, and these characteristics can be altered or enhanced by the web page designer's additional use of CSS. Many of the text elements are mentioned in the 1988 ISO technical report TR 9537 Techniques for using SGML, which describes the features of early text formatting languages such as that used by the RUNOFF command developed in the early 1960s for the CTSS (Compatible Time-Sharing System) operating system. These formatting commands were derived from the commands used by typesetters to manually format documents. However, the SGML concept of generalized markup is based on elements (nested annotated ranges with attributes) rather than merely print effects, with separate structure and markup. HTML has been progressively moved in this direction with CSS.

Read more, here.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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Client Highlight : LeTip of Vacaville

Referral Organization

Vacaville CA

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Client since Feb 2011

Don't Force Anything - Alan Watts

Don't Force Anything - Alan Watts

A powerful and thought-provoking speech about the art of not forcing (Wu-Wei)

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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Happy Mother's Day!

Happy Mother's Day!

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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What is HTML?

The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It is often assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

Web browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for its appearance.

HTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes, and other items. HTML elements are delineated by tags, written using angle brackets. Tags such as <img /> and <input /> directly introduce content into the page. Other tags such as <p> and </p> surround and provide information about document text and may include sub-element tags. Browsers do not display the HTML tags but use them to interpret the content of the page.

HTML can embed programs written in a scripting language such as JavaScript, which affects the behavior and content of web pages. The inclusion of CSS defines the look and layout of content. The World Wide Web Consortium (W3C), former maintainer of the HTML and current maintainer of the CSS standards, has encouraged the use of CSS over explicit presentational HTML since 1997. A form of HTML, known as HTML5, is used to display video and audio, primarily using the <canvas> element, together with JavaScript.

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Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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57 Years Apart - A Boy And a Man Talk About Life

We brought together two people with a very large gap of 57 years between them and got them to ask each other questions about life and growing up. Our aim was to see if people from opposing stages of their lives could learn from each other.

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Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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Client Highlight : 36 Oaks Country Retreat

36 Oaks Country Retreat

Country Retreat & Spa

Vacaville CA

Website

Client since Mar 2011

Web Design and Web Development

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating markup then they are also expected to be up to date with web accessibility guidelines.

Web development is the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.

Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding. Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.

For larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of web developer specialization: front-end developer, back-end developer, and full-stack developer. Front-end developers are responsible for behaviour and visuals that run in the user browser, back-end developers deal with the servers and full-stack developers are responsible for both. Currently, the demand for React and Node.JS developers are very high all over the world.

Read more, here.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

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