What Is Branding? 4 Minute Crash Course.

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. 

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Build Your Brand, One Post at a Time

A strong online presence isn’t built overnight — it’s built consistently. From a professional website that tells your story, to regular blog posts that keep your audience engaged, every piece of content works together to strengthen your brand.

Add in thoughtful social media management across Facebook, Twitter, and LinkedIn, and you’re not just posting — you’re connecting. Pair that with a personalized email newsletter and even video content on YouTube, and suddenly, your business isn’t just visible — it’s memorable.

Whether you need marketing guidance, business consulting, or a partner to help you stay consistent, we’re here to make sure your message gets seen, shared, and remembered.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

The Power of Done-For-You Marketing

What if you didn’t have to figure it all out?
What if you could hand over your marketing to someone who already knows what works — and just get back to business?

That’s the power of done-for-you marketing.

No more Googling what time to post.
No more trying to learn Canva at midnight.
No more abandoned email lists or outdated blog posts.

With our Trend Setter Package, you get a full team behind you — without the cost of hiring in-house. That means:

• A website that actually gets updated
• Content that sounds like you, not generic filler
• Social media that builds trust and connection
• Email campaigns that convert (without feeling spammy)
• A strategy that grows with your business

The result? You look professional, consistent, and current — even when you’re off the grid or focused on your next big move.

Let us take marketing off your plate. You’ve got better things to do. 

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

How To Reprogram Your Dopamine To Crave Hard Work

Inside: the 3 simple, proven protocols to reprogram your brain to crave hard work — all summarized neatly from this video.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Social Media That Actually Brings in Business

You’ve probably heard it before: “You need to be on social media.”

But what does that really mean for a business owner like you?

It’s not just about pretty pictures or clever captions. Social media should be working — not just existing.

Here’s what we mean:

• Your posts should reflect your voice, values, and goals
• You should be connecting with people who actually want what you offer
• You should be building trust — not just followers
• And yes, you should be seeing leads, sales, or bookings as a result

That’s where most businesses get stuck. They post sporadically, hope for the best, and eventually burn out when they don’t see engagement or results.

The Trend Setter Package changes that.

We create strategic, branded content that tells your story, builds community, and gently guides people toward your offer. We handle the scheduling, the design, the writing — and the analytics.

So instead of wondering what to post (or if it’s working), you can focus on showing up for your customers — while we make sure your digital presence is doing its job.

Because social media isn’t just noise. When done right, it’s a pipeline.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

What Happens When You Stop Doing It All Yourself

Let’s be honest — you didn’t start your business to become a digital marketing expert.

But these days, it can feel like that’s part of the job:
Posting regularly on social media.
Figuring out SEO.
Creating blog content, newsletters, reels, and ads...
And keeping up with trends that change faster than the weather.

Here’s the truth: Doing it all yourself isn't just exhausting — it can slow your business down.

When you're constantly trying to juggle marketing on top of everything else, you're likely to:

• Post inconsistently (or not at all)
• Burn out creatively
• Miss opportunities to connect with your ideal audience
• Waste time on strategies that don’t move the needle

That’s where the Trend Setter Package comes in.

We step in as your full-service internet marketing team — handling the heavy lifting so you can focus on what you do best. Our team manages your content, designs, website updates, social posts, and more — all with your brand’s goals and personality in mind.

You get your time back. You get consistency. And best of all, you get results.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

The 6 Disciplines of Strategic Thinking | Michael Watkins

Strategic thinking isn’t just a skill for C-suite executives; it’s advantageous for anyone aspiring to lead. So whether you’re a seasoned pro or just starting out, building your capacity to recognize opportunities and challenges, prioritize directions, and mobilize resources can often be the difference between growth and stagnation. 

In this video lesson, Professor Michael Watkins introduces six key disciplines that drive strategic success and shares how they can help fast-track your career.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Why “Done-for-You” Marketing Works

You’re already busy running your business. Keeping up with algorithms, content creation, and email campaigns? That’s a full-time job in itself.

That’s why our clients love the Trend Setter Package — we do 80% or more of the work for you.

From managing your website and social media to creating fresh, relevant content, we act as your full-service Internet Marketing Department — without the overhead.

You stay focused on your business. We help it grow online.

Simple, effective, and surprisingly affordable.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Your Website Is Just the Beginning

A well-designed website is important — but it’s only one piece of the puzzle.

If your site isn’t being seen, isn’t engaging your audience, or isn’t converting visitors into customers, it’s not doing its job.

That’s where strategy comes in.

At Upward Trend, we don’t just build websites — we build visibility. With our Trend Setter Package, we combine SEO, social media, email marketing, and more to make sure your online presence actually drives business growth.

Because what’s the point of a great website if no one finds it?

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

How WIFI Actually Works.

Have you ever thought about how WiFi works? I'll explain the technology that connects the whole world in this video. There are a lot of parts that make up your Wifi. I'll break them down in a way that's simple and easy to understand. From radio waves to what your router actually does.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

More Than a Website

Having an effective Internet presence is critical to your business growth. But, just building a website is not enough. At Upward Trend, we have a systematized strategy that has been proven effective, and we have just taken that to whole new levels with our Trend Setter Package. Give us a call today and find out how inexpensive your new Internet Marketing Department can be! We do 80% or more of the work for you! Our passion is not to build websites; it is helping you grow your business.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Get in Touch

TERRY MINION

Founder/Partner

p: 707-434-9967

e: tminion@upwardtrend.org

Internet Marketing | Blogs

Consulting | Sales Management

RYAN STONE

Partner

p: 707-480-0959

e: rstone@upwardtrend.org

Internet Marketing

Consulting | Sales Management

Website

Beginning Graphic Design: Fundamentals

In this video, you’ll learn the fundamentals of graphic design.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Types of Businesses We Have Served

We serve an ever-widening arena of types of businesses. 

See the extensive list below:

Alternative Fuels Consortium
Alzheimer & Dementia Care
Archery Shop
Artistic Adventures Abroad
Author
Auto Body Shop
Auto Dealer
Auto Financing Group
Auto Repair Facility
Auto Salesperson
Automation & Control Technology
Baseball Training Center
Bathroom Remodeling
Bible College & Seminary
Bicycle Shop
Boat Racing, Design & Repairs
Book Publisher
Bookkeeping and Payroll
Bowling Alley
Business Consulting
Business District Group
Business Introductions
Business Networking Group
Business to Business Marketing
Business Ecosystem Strategists
Car & Truck Accessories
Carpet Cleaning
Cemetery Services
Chiropractor
College Educational Foundation
College Student
Commercial Truck Consulting
Commercial Truck Dealer
Concrete Cutting
Concrete Grinding
Consignment Shop
Construction Contractor
Consultant
Contractor Group Alliance
Country Retreat & Spa
County Fair/Event Center
Court Reporting Services
CPAP/Sleep Apnea Consultant
Cupcake & Dessert Bakery
Day Porter Services
Deceased Remembrance Site
Dentist
Designated Driver Wine Tour Service
Developmentally Disabled Non-Profit
Disadvantaged Youth Training
Doctor Training
Dog & Cat Teeth Cleaning
Drywall Tool Rentals
eBay Store
Education (Tutoring)
Electrical Industry Search Engine
Electric & Power Distribution
Electrician & Electrical Services
Elevator Repair and Service
Emergency Restoration Services
Employment Development Organization
Energy Management Consultant
Engineering
Event Marketing
Event Rentals
Event Staffing
Environmental Technologies
Eye Doctor and Surgeon
Face and Body Spa
Family and Children's Services
Family Law Association Foundation
Fencing Contractor
Fitness Center
Flooring Center
Florist and Gifts
Food Safety Education
Forklift Sales, Service & Rental
Funeral Services
Furniture Store
Gift Shop & Tobacconist
Glass Company
Government Reentry Services
Green Energy Contractors
Hair Salon
Headhunter
Health & Fitness
Health Products
Health & Welfare Support
Hearing Aid Services
Heating & A/C Contactor
Homeless Transition & Assistance
Home & Business Security
Home & Garden Show
Independent Insurance Agency
Independent Scentsy Business
Internet Technology (IT) Solutions
Janitorial Services
Just In Time Inventory Management
Karate Dojo
Kitchen Remodeling & Refinishing
Landscape Supply
Landscaping Contractor
Law Firm
Lean Manufacturing Consulting
Lending Services Consultant
Liquid & Vapor Leak Detection
Literary Agent
Litigation Support Services
Logistics Services
Mailing List Broker
Management Consultant
Manufacturing
Martial Arts Training
Massage Therapy
Meal Replacement
Medical Trauma Training
Metal Fabrication
Mobile Truck RepairMortgage Broker
Mortuary Services
Motorcycle Repair & Service
Multi-Level Marketing
Musical Artist
Music Bands
Music Instruction
Music Store & Teaching Academy
Multi-Level Marketing Business
Non-Profit Organizations
Nurse Training
Nutrition Store
Overhead Door Company
Overfill Prevention Systems
Paralegal Document Service
Painting Contractor
Patient Advocacy Consultants
Pest Control
Petrochemical Services
Philanthropic Organization
Physical Therapy Specialist
Plumbing Contractor
Pool Service
Powder Coating
Realtor
Real Estate Salesperson
Recreation Center
Regulatory Software Services
Rescue Mission
Restaurant (Bar & Grill)
Restaurant (Fast Food)
Restaurant (Fine Dining)
Restaurant (Italian)
Roofing Company
Sales Training Consultant
Search & Recruitment Services
Self-Storage Facility
Skin Care
Societal Reentry Services
Software Development
Solar Energy Sales
Solar Panel Cleaning & Maintenance
Spray Tan Mobile Service
Static Ground Monitoring
Statistical Information Systems
Stone & Tile Dealer
Tax & Accounting Services
Theatre For the Arts
Towing Services
Trauma Surgical Training
Travel Promotion
Tree Service
Truck Dealer
Truck Body Manufacturer
Truck Body Upfitter
Truck Clubs
Truck Rack Manufacturer
Truck Repair & Parts
Truck Transportation Center
Tutoring
T-Shirt & Apparel Design Co.
Vehicle Transporter
Veterinarian
Weight Loss For Teens
Wine & Liquor Store
Wine Tour Service
Winery
Writing, Editing & Author Services
Yogurt Shop
Youth Job & Life Skills Training

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

What Does the Trend Setter Package Include?

• Professional Website
• Blog & Regular Blog Posting
• Limited Social Media Posting & Management
• Facebook
• Twitter
• Linkedin
• Personalized Email Newsletter
• Video & YouTube Channel
• Marketing & Business Consulting

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Emotional Intelligence: The #1 ability for leaders | Daniel Goleman

Emotional intelligence expert Daniel Goleman explains why EQ is crucial for leadership success and how it can be developed at any age. In this talk, he covers the four domains of emotional intelligence—self-awareness, self-management, social awareness, and relationship management—and their impact on leadership effectiveness and team dynamics.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Trend Setter Package

Having an effective Internet presence is critical to your business growth. But, just building a website is not enough. At Upward Trend, we have a systematized strategy that has been proven effective, and we have just taken that to whole new levels with our Trend Setter Package. Give us a call today and find out how inexpensive your new Internet Marketing Department can be! We do 80% or more of the work for you! Our passion is not to build websites; it is helping you grow your business.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Publications

Commercial Truck Success, The Book

Building or Rebuilding an Effective, Successful,

and Profitable Commercial Truck Operation

within a Retail Auto Dealership

First edition published Feb 2012.

2nd Edition (2016)

For more information about us and what we do, visit our website.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

The Art of Doing Anything Exceptionally Well ( even if you are not pro )

The Art of Doing Anything Exceptionally Well ( even if you are not pro )

In this video, we break down The Art of Doing Anything Exceptionally Well — from mastering your craft to understanding the power of repetition, focus, and patience. Learn the real process behind becoming elite at any skill, with a powerful story of Hokusai, the Japanese artist who created his masterpiece at 73.

This is your guide to consistent greatness — not quick hacks, but deep, real self-mastery.

If you're tired of being average and ready to commit to excellence, this one’s for you.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Meet Us .. Hello, I'm Ryan.

Hello, I'm Ryan Stone, partner of Upward Trends.

RYAN STONE

Partner

p: 707-480-0959

e: rstone@upwardtrend.org

Internet Marketing

Consulting | Sales Management

Website

Meet Us .. Hello, I'm Terry.

Hello, I'm Terry Minion, founder and partner of Upward Trends. 

TERRY MINION
Founder/Partner
p: 707-434-9967
e: tminion@upwardtrend.org
Internet Marketing | Blogs
Consulting | Sales Management

Website

Why Soft Skills Matter More Than Hard Skills in 2025? | The Personal Gro...

85% of career success comes from soft skills… so why are we still obsessing over hard skills?

Most people think hard skills are the key to career success. But research from Harvard, Carnegie Foundation, and Stanford shows that 85% of job success actually comes from soft skills—like communication, teamwork, leadership, and adaptability.

In this video, we’ll break down why soft skills matter more than hard skills, and how mastering them can future-proof your career in the U.S. job market. Whether you’re trying to land a promotion, become a better leader, or simply stand out at work, developing soft skills could be the difference between staying stuck and moving ahead.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Our goal is very simple ...

Help you grow your business. Everything that we do is aimed at helping you grow your business, from our Internet tools and packages, to consulting services, to sales management. We didn’t get into this business to sell websites. We got into it from our business background to help people grow their business, and the Internet is such a valuable tool in helping to achieve that. And, we’ve done it inexpensive enough that any business can afford it–and thrive with it.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

What Does the Trend Setter Package Inculde?

OUR TREND SETTER PACKAGE INCLUDES ALL THE FOLLOWING SERVICES:

>  Professional Website

>  Blog & Regular Blog Posting

>  Limited Social Media Posting & Management

• Facebook
• Twitter
• Linkedin

>  Personalized Email Newsletter

>  Video & YouTube Channel

>  Marketing & Business Consulting

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Learn career skills with Ian Wright

This pundit, former player, and ex-plasterer knows a thing or two about changing careers. Check out his best advice.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Trend Setter Package

Our Trend Setter Package is unique in that it offers even the smallest businesses the marketing power of a much larger business. We do this by combining all of our services into one low cost monthly package, which ensures your Internet properties are updated regularly every month.

Think of it this way; You open a business and want some customers. So, you put out a sign. Then, you want some more business. So, you put out a sign down the street, then two streets over, then out on the freeway, and pretty soon you have them all over town. People now know about you even if they have never been in your store or used your services.

This is exactly what we do for you via the Internet. Beginning with a website, we add a blog, a monthly (or more often for some businesses) email newsletter, social networking in Facebook, Twitter, Linked-in. Next we add a YouTube channel and video is included. We help you get found. Last is our own consulting to help you get the best of our services and more.

We do this in a systematic way, which allows us to keep the cost low. Now, virtually every business can afford to look like a much larger business.

Each business is different. Give us a call to talk about your specific business. We will let you know how little it takes to get started right away.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

CONFUSED ABOUT HOW YOUR BUSINESS CAN…

Use Internet? Website? Blog?

E-Commerce? Social Networking?

YouTube/Videos?

HTML Newsletters?

“What Is This Stuff?"

“Who Has The Time To Deal With It?"

“What’s In It For Me?"

Too Expensive?

RELAX. . .

We Make It So Easy! And So Affordable!

 CLICK HERE TO LEARN MORE

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Learn business skills with Ian Wright

Football legend Ian Wright’s got some top tips that could help you gain more customers and grow your business!

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Confused About How Your Business Should Show Up Online?

Website? Blog? Social media?

YouTube? E-commerce?

HTML newsletters?

If you’ve ever thought:

“What is all this stuff?”

“Who has time to figure it out?”

“Is it even worth it?”

“Isn’t this all too expensive?”

You’re not alone — and you don’t have to do it alone either.

We help businesses like yours get online the right way—without the tech headaches, high costs, or confusion. From websites to social strategy to newsletters that actually get read, we make it simple, clear, and affordable.

RELAX.

We’ve got this.

You just focus on what you do best.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Your Homepage Isn’t a Billboard—It’s a Welcome Mat

Your homepage isn’t there to impress everyone. It’s there to speak directly to the people you want to work with. That means clarity over cleverness, and structure over noise.

Within the first few seconds, your visitor should know:

• Who you are
• What you do
• Who it’s for

Anything else? It can wait. A focused homepage doesn’t try to be everything. It guides, filters, and invites the right people to go deeper.

Want fewer bounces and more bookings? Start with your message. Say less, more clearly.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

How to create a great brand name | Jonathan Bell

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. 

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Your Homepage Isn’t Just a First Impression—It’s a First Filter

People don’t scroll to figure it out—they scan to decide if it’s worth staying.

That’s why your homepage should act like a filter: attracting the right people and gently guiding the rest away. Clear messaging, purposeful layout, and one focused call-to-action help your ideal clients feel instantly understood.

You’re not trying to say everything—you’re trying to say the right things, right away.

Less noise. More direction. That’s how strong homepages work.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Content That Connects (and Converts)

Design gets them in the door—content gets them to stay. The words on your site should speak to your ideal customer’s needs, questions, and goals. That means less jargon and more clarity, empathy, and value.

A skilled designer works with a strategic copywriter to make sure every message builds trust and nudges people toward action. Because the right words on the right page? Game changer.

Say what matters. Write with purpose. Build real connection.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Typography Tutorial - 10 rules to help you rule type

Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve your layouts instantly by following these 10 easy to follow rules.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Why Every Page Needs a Call-to-Action

Your website isn’t just digital decor—it’s a guide. Every page should answer the question: What do you want the visitor to do next?

Whether it’s “Schedule a call,” “Download the guide,” or “Shop now,” a clear, consistent call-to-action keeps people moving forward. Don’t leave them guessing—or they’ll leave altogether.

Guide the journey. Drive results. Make every click count.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Your Homepage Has 5 Seconds—Make Them Count

When someone lands on your website, they make a decision fast. Within five seconds, they should know:

• What you do
• Who you do it for
• Why they should care

If your homepage is cluttered, confusing, or vague, visitors will bounce. Clear headlines, intuitive navigation, and one strong call-to-action can turn quick glances into meaningful engagement.

Design with clarity. Lead with purpose. Convert with confidence.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

The ONLY Logo Design Guide You’ll EVER Need (2025 Edition)

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

More Than Looks—Your Website Needs a Strategy

A beautiful website is great—but beauty without strategy won’t convert visitors into customers. A skilled designer helps align your layout, content, and calls-to-action with your business goals.

Whether it’s booking appointments, generating leads, or making sales, your site should guide people toward taking action. That’s the difference between a pretty page and a powerful tool.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Mobile Matters—Is Your Site Ready?

Over half of all web traffic comes from mobile devices. If your website doesn’t look or work well on a phone or tablet, you're likely losing customers before they even see what you offer.

A good web designer will create a responsive site that adapts beautifully to any screen size. Because first impressions don’t just happen on desktops anymore—they happen in the palm of someone’s hand.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Why Your Designs Still Look Amateur (And How Pros Think Differently)

Most graphic designers want to improve their skills, but very few talk about the mindset of advanced graphic designers!

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Why DIY Websites Can Cost You More Than You Think

It’s tempting to go the DIY route when building your website—but what you save in money, you may pay for in lost opportunities. Slow load times, poor mobile design, or broken links can frustrate visitors and hurt your search rankings.

A professional designer ensures that your site is fast, functional, and optimized—so you make a strong impression every time. Think of it as investing in your credibility from day one.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Happy 4th of July!

Happy 4th of July!

Be Safe and Enjoy Your Holiday Weekend

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Why Is Swiss Design So Clean and Cool?

Swiss Design, also known as the International Typographic Style, is famous for its clean grids, sans-serif typefaces, and minimalist approach. In this video, we break down the core features that define Swiss Design and explore how its clarity and functionality continue to influence modern design. Whether you're a beginner or a design enthusiast, you'll see why this timeless style is still everywhere today.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

What a Professional Website Says About Your Business

First impressions matter—especially online. When someone visits your website, they’re instantly forming an opinion about your business. A cluttered layout or confusing navigation can send them clicking away before you ever get a chance to connect. Hiring a professional to build your site ensures that your brand is represented clearly, confidently, and credibly. It shows that you take your business seriously and value your customers’ experience. In a crowded digital space, a polished, purpose-driven website isn’t just nice to have—it’s essential. And the right designer will make sure it speaks for you even when you’re off the clock.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Why Your Website Deserves More Than a DIY Job

Building a website might seem like something you can figure out on your own—and with enough time, maybe you can. But your website isn’t just a placeholder online. It’s your business’s digital front door. It needs to load fast, look great on every device, and guide visitors to take action. A professional web designer brings more than technical skill—they bring strategy. They know how to design for your audience, align with your brand, and turn browsers into buyers. When your site is crafted by someone who understands both design and user behavior, you’re not just getting a better website. You’re setting up your business for real results.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Building a Brand – Redesigning a Business Start to Finish

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Your Website Is Never “One and Done”

Having a professional-looking website is essential—but keeping it updated is just as important. An outdated site can make your business seem inactive or behind the times, even if you're thriving.

Regular updates help your website:

• Stay secure and function properly
• Reflect your latest products, services, or hours
• Improve SEO so customers can actually find you
• Keep content fresh and engaging for repeat visitors

Think of your website as a living part of your business—it should grow and evolve with you. Need help keeping it current? A web designer can take that off your plate.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Happy Father's Day

Happy Father's Day

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Why great thinkers ask divergent questions | Natalie Nixon

Asking the wrong questions can hold you back. ‪Natalie Nixon‬ explains how to ask divergent questions to become a great thinker.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Focus on What You Do Best—Let Us Handle the Tech

You’re great at what you do. Whether you're a service provider, artist, or entrepreneur, your time is best spent growing your business—not wrestling with plug-ins or broken layouts.

Hiring a web pro means:

• Less stress and wasted time
• A site tailored to your specific goals
• Someone who understands design, UX, and conversions

Let us handle the pixels—so you can focus on your passion.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

DIY Isn’t Always Cheaper in the Long Run

It’s tempting to build your own website using a drag-and-drop builder—but DIY sites often lack the performance, security, and SEO needed to compete online.

Professionally built websites:

• Rank better in search engines
• Are built for speed and scalability
• Come with ongoing support and fewer headaches

Cutting corners today could cost you leads tomorrow. Invest smart, grow faster.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

The Art of Doing Anything Exceptionally Well ( even if you are not pro )

Want to master anything in life?

In this video, we break down The Art of Doing Anything Exceptionally Well — from mastering your craft to understanding the power of repetition, focus, and patience. Learn the real process behind becoming elite at any skill, with a powerful story of Hokusai, the Japanese artist who created his masterpiece at 73.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Your Website = Your First Impression

When someone Googles your business, your website is often the first thing they see. If it’s outdated, slow, or confusing, you could lose potential customers in seconds.

A professional web designer ensures your site:

• Looks polished and reflects your brand
• Works flawlessly on phones, tablets, and desktops
• Loads fast and is easy to navigate

First impressions matter. Make yours count.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Why Your Business Needs Social Media

Think social media is just for fun? Think again. For businesses, it’s one of the most powerful tools to build your brand, connect with customers, and boost sales.

Here’s Why It Works:
Visibility: Stay top-of-mind with current and potential customers.

Trust: Build relationships by showing the people behind your brand.

Results: Drive traffic, sales, and engagement—often on a small budget.

Easy to Start: You don’t need to be a pro. A few thoughtful posts can go a long way.

Whether you’re sharing tips, behind-the-scenes moments, or customer shoutouts, social media helps you stand out—and grow.

Bottom line: If your business isn’t on social, you’re missing out. Now’s the time to jump in!

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Does stress affect your memory? - Elizabeth Cox

Explore the stages of how your memory stores information and how short-term stress impacts this process.

--

You spend weeks studying for an important test. On the big day, you wait nervously as your teacher hands it out. You’re working your way through, when you’re asked to define "ataraxia." You know you’ve seen the word before, but your mind goes blank. What just happened? Elizabeth Cox details the complex relationship between stress and memory.

Lesson by Elizabeth Cox, directed by Artrake Studio.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Build Trust with Testimonials and Social Proof

People trust people. One of the most powerful things you can have on your website? Testimonials and reviews.

Here’s why:

• They show real experiences with your service or product.
• They build credibility.
• They can boost conversion rates significantly.

Bonus tip: Add logos of trusted partners or certifications if you have them. A little social proof goes a long way.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Don’t Forget the Basics – Contact Info and About Page

It sounds simple, but you’d be surprised how many websites hide the basics.

Always include:

• A contact page with your email, phone number, and social links.
• An about page that tells your story, builds trust, and shows the human side of your brand.

Customers want to know who they’re doing business with—and how to reach you if they have questions. Make it easy.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

How to Fail Intelligently | Amy Edmondson

You may have once feared a big red “F” (for “Failure”) at the top of a graded assignment. Even as an adult, failing can make you feel discouraged or ashamed. But Harvard researcher Amy Edmondson’s research tells us that some failures are smart and productive — and “intelligent failure” offers a potential learning experience that could pave the way to greater success. She argues this desirable “F” should be a goal.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

First Impressions Matter – Make Your Homepage Count

Your homepage is the digital front door to your business. Within seconds, visitors decide if they’ll stay or click away.

Here’s what your homepage needs:

• Clear messaging – Who you are and what you do.
• Strong visuals – Clean design and engaging images.
• A clear call to action – Tell visitors exactly what to do next (e.g., "Book Now," "Learn More").

If people can’t figure out what you offer in 5 seconds, it’s time for a homepage refresh.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Happy Mother's Day

Happy Mother's Day

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

The world is poorly designed. But copying nature helps.

Biomimicry design, explained with 99% Invisible.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Why Every Business Needs a Website

In today’s digital world, having a website isn’t just a bonus—it’s a necessity. Whether you're a small business, freelancer, or nonprofit, your website acts as your online storefront, open 24/7.

A well-designed site builds credibility, helps customers find you, and showcases what you offer. It’s also a central hub for sharing updates, answering questions, and even making sales. Without one, potential customers may not take your business seriously—or may not find you at all.

Think of your website as your business card, sales pitch, and customer service desk rolled into one. If you're not online, you're missing out.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website