How Brands Can Use Framing To Influence Customers (Psychology Of Marketing)

How brands can use framing to influence customers (psychology of marketing). The Framing Principle highlights the role that context or perspective plays into shaping our perceptions and decision. Often, the framing principle is incorporated in marketing by emphasizing positive results over negative results, or emphasizing losses compared to gains. For example, we’re more likely to be compelled by a company that states that their product works 90% of the time compared to a company that reports that their product fails 10% of the time. 

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