One of our new clients told us that he would not have bought from us except for the fact that people he knew and felt comfortable with liked us and spoke highly of us. He said, if not for this, he would not have even given us a chance to discuss his business.
It makes taking good care of the clients you have a bit more important. It makes networking worth the "work."
You know what else?
It's the best feeling! If I could only talk to these people, it would be so good. They are pre-sold. At least, partly pre-sold. That always makes the selling easier. And. . . way more fun.