Trend Setter Package

Having an effective Internet presence is critical to your business growth. But, just building a website is not enough. At Upward Trend, we have a systematized strategy that has been proven effective, and we have just taken that to whole new levels with our Trend Setter Package. Give us a call today and find out how inexpensive your new Internet Marketing Department can be! We do 80% or more of the work for you! Our passion is not to build websites; it is helping you grow your business.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Publications

Commercial Truck Success, The Book

Building or Rebuilding an Effective, Successful,

and Profitable Commercial Truck Operation

within a Retail Auto Dealership

First edition published Feb 2012.

2nd Edition (2016)

For more information about us and what we do, visit our website.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

The Art of Doing Anything Exceptionally Well ( even if you are not pro )

The Art of Doing Anything Exceptionally Well ( even if you are not pro )

In this video, we break down The Art of Doing Anything Exceptionally Well — from mastering your craft to understanding the power of repetition, focus, and patience. Learn the real process behind becoming elite at any skill, with a powerful story of Hokusai, the Japanese artist who created his masterpiece at 73.

This is your guide to consistent greatness — not quick hacks, but deep, real self-mastery.

If you're tired of being average and ready to commit to excellence, this one’s for you.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Meet Us .. Hello, I'm Ryan.

Hello, I'm Ryan Stone, partner of Upward Trends.

RYAN STONE

Partner

p: 707-480-0959

e: rstone@upwardtrend.org

Internet Marketing

Consulting | Sales Management

Website

Meet Us .. Hello, I'm Terry.

Hello, I'm Terry Minion, founder and partner of Upward Trends. 

TERRY MINION
Founder/Partner
p: 707-434-9967
e: tminion@upwardtrend.org
Internet Marketing | Blogs
Consulting | Sales Management

Website

Why Soft Skills Matter More Than Hard Skills in 2025? | The Personal Gro...

85% of career success comes from soft skills… so why are we still obsessing over hard skills?

Most people think hard skills are the key to career success. But research from Harvard, Carnegie Foundation, and Stanford shows that 85% of job success actually comes from soft skills—like communication, teamwork, leadership, and adaptability.

In this video, we’ll break down why soft skills matter more than hard skills, and how mastering them can future-proof your career in the U.S. job market. Whether you’re trying to land a promotion, become a better leader, or simply stand out at work, developing soft skills could be the difference between staying stuck and moving ahead.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Our goal is very simple ...

Help you grow your business. Everything that we do is aimed at helping you grow your business, from our Internet tools and packages, to consulting services, to sales management. We didn’t get into this business to sell websites. We got into it from our business background to help people grow their business, and the Internet is such a valuable tool in helping to achieve that. And, we’ve done it inexpensive enough that any business can afford it–and thrive with it.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

What Does the Trend Setter Package Inculde?

OUR TREND SETTER PACKAGE INCLUDES ALL THE FOLLOWING SERVICES:

>  Professional Website

>  Blog & Regular Blog Posting

>  Limited Social Media Posting & Management

• Facebook
• Twitter
• Linkedin

>  Personalized Email Newsletter

>  Video & YouTube Channel

>  Marketing & Business Consulting

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Learn career skills with Ian Wright

This pundit, former player, and ex-plasterer knows a thing or two about changing careers. Check out his best advice.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Trend Setter Package

Our Trend Setter Package is unique in that it offers even the smallest businesses the marketing power of a much larger business. We do this by combining all of our services into one low cost monthly package, which ensures your Internet properties are updated regularly every month.

Think of it this way; You open a business and want some customers. So, you put out a sign. Then, you want some more business. So, you put out a sign down the street, then two streets over, then out on the freeway, and pretty soon you have them all over town. People now know about you even if they have never been in your store or used your services.

This is exactly what we do for you via the Internet. Beginning with a website, we add a blog, a monthly (or more often for some businesses) email newsletter, social networking in Facebook, Twitter, Linked-in. Next we add a YouTube channel and video is included. We help you get found. Last is our own consulting to help you get the best of our services and more.

We do this in a systematic way, which allows us to keep the cost low. Now, virtually every business can afford to look like a much larger business.

Each business is different. Give us a call to talk about your specific business. We will let you know how little it takes to get started right away.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

CONFUSED ABOUT HOW YOUR BUSINESS CAN…

Use Internet? Website? Blog?

E-Commerce? Social Networking?

YouTube/Videos?

HTML Newsletters?

“What Is This Stuff?"

“Who Has The Time To Deal With It?"

“What’s In It For Me?"

Too Expensive?

RELAX. . .

We Make It So Easy! And So Affordable!

 CLICK HERE TO LEARN MORE

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Learn business skills with Ian Wright

Football legend Ian Wright’s got some top tips that could help you gain more customers and grow your business!

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Confused About How Your Business Should Show Up Online?

Website? Blog? Social media?

YouTube? E-commerce?

HTML newsletters?

If you’ve ever thought:

“What is all this stuff?”

“Who has time to figure it out?”

“Is it even worth it?”

“Isn’t this all too expensive?”

You’re not alone — and you don’t have to do it alone either.

We help businesses like yours get online the right way—without the tech headaches, high costs, or confusion. From websites to social strategy to newsletters that actually get read, we make it simple, clear, and affordable.

RELAX.

We’ve got this.

You just focus on what you do best.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Your Homepage Isn’t a Billboard—It’s a Welcome Mat

Your homepage isn’t there to impress everyone. It’s there to speak directly to the people you want to work with. That means clarity over cleverness, and structure over noise.

Within the first few seconds, your visitor should know:

• Who you are
• What you do
• Who it’s for

Anything else? It can wait. A focused homepage doesn’t try to be everything. It guides, filters, and invites the right people to go deeper.

Want fewer bounces and more bookings? Start with your message. Say less, more clearly.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

How to create a great brand name | Jonathan Bell

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. 

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Your Homepage Isn’t Just a First Impression—It’s a First Filter

People don’t scroll to figure it out—they scan to decide if it’s worth staying.

That’s why your homepage should act like a filter: attracting the right people and gently guiding the rest away. Clear messaging, purposeful layout, and one focused call-to-action help your ideal clients feel instantly understood.

You’re not trying to say everything—you’re trying to say the right things, right away.

Less noise. More direction. That’s how strong homepages work.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Content That Connects (and Converts)

Design gets them in the door—content gets them to stay. The words on your site should speak to your ideal customer’s needs, questions, and goals. That means less jargon and more clarity, empathy, and value.

A skilled designer works with a strategic copywriter to make sure every message builds trust and nudges people toward action. Because the right words on the right page? Game changer.

Say what matters. Write with purpose. Build real connection.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Typography Tutorial - 10 rules to help you rule type

Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve your layouts instantly by following these 10 easy to follow rules.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Why Every Page Needs a Call-to-Action

Your website isn’t just digital decor—it’s a guide. Every page should answer the question: What do you want the visitor to do next?

Whether it’s “Schedule a call,” “Download the guide,” or “Shop now,” a clear, consistent call-to-action keeps people moving forward. Don’t leave them guessing—or they’ll leave altogether.

Guide the journey. Drive results. Make every click count.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Your Homepage Has 5 Seconds—Make Them Count

When someone lands on your website, they make a decision fast. Within five seconds, they should know:

• What you do
• Who you do it for
• Why they should care

If your homepage is cluttered, confusing, or vague, visitors will bounce. Clear headlines, intuitive navigation, and one strong call-to-action can turn quick glances into meaningful engagement.

Design with clarity. Lead with purpose. Convert with confidence.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website