Sunday, August 14, 2022

History of Web Design

1988–2001

Although web design has a fairly recent history. It can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, background, videos and music.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Thursday, August 11, 2022

Email marketing basics


Sending newsletters and special offers to customers via email can play a key part in your overall marketing plan, building and strengthening relationships with your customers. In this video, we’ll explore:

- developing a contact list
- targeting audiences based on interests
- building relationships with customers.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Friday, August 5, 2022

Web Design


Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Monday, August 1, 2022

Make your website easy to use


Visitors to your website should be able to navigate and interact with your site easily - that’s called usability. Bring them back again and again by: 

- providing simple and clear navigation
- creating a consistent layout
- writing relevant and effective content.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Wednesday, July 27, 2022

Internet Users

In 2009 there were reportedly 1.73 billion users worldwide with Asia taking leading with 738,257,230 users. Other internet users by region and continent include;

  • Europe - 418,029,796 users.
  • North America - 252,908,000 users.
  • Caribbean and Latin America - 179,031,479 users.
  • Africa - 67,371,700 users.
  • Middle East - 57,425,046 users.
  • Australia and Oceania - 20,970,490 users.

Following modernization, better access to computers, growth in smartphones technology and use, social media popularity, and cheaper access to the internet, the number of internet users worldwide increased tremendously to 3.97 in 2019. This represents over 51 percent of the global population, with Asia remaining the continent with the most internet users as it accounts for 50 percent of the total number of internet users worldwide. China has the most internet users in the Asian continent, accounting for 25 percent of users in Asia. Also, China has more internet users than any other country in the world with over 934 million monthly users as at 2020. This number is more than double the number of internet users in the US which ranked third with 284 million monthly online users. India ranked second with about 687 million internet users accessing the internet either through mobile devices or computers. One of the most popular activities online is social networking. In 2020, Facebook, a social networking site founded by Mark Zuckerberg recorded over 2.7 billion monthly active users. This number accounts for over half of global internet users, making Facebook the most popular online social network.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Sunday, July 24, 2022

How to choose keywords


Choosing keywords is the cornerstone of successful search engine optimisation. In this video, we’ll discuss:

- why you need to do keyword research
- the difference between short tail and long tail keywords
- what to consider when selecting keywords

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Monday, July 18, 2022

Types of Websites


Websites can be divided into two broad categories—static and interactive. Interactive sites are part of the Web 2.0 community of sites and allow for interactivity between the site owner and site visitors or users. Static sites serve or capture information but do not allow engagement with the audience or users directly. Some websites are informational or produced by enthusiasts or for personal use or entertainment. Many websites do aim to make money, using one or more business models, including:
  • Posting interesting content and selling contextual advertising either through direct sales or through an advertising network.
  • E-commerce: products or services are purchased directly through the website
  • Advertising products or services available at a brick and mortar business
  • Freemium: basic content is available for free but premium content requires a payment (e.g., WordPress website, it is an open-source platform to build a blog or website.)
There are many varieties of websites, each specializing in a particular type of content or use, and they may be arbitrarily classified in any number of ways.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Friday, July 15, 2022

Websites and your business goals


When creating your website, consider how to combine your business goals with what your visitors want. In this lesson, we’ll talk about:

- using your site to further your business goals
- thinking like a customer
- telling your story online

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Saturday, July 9, 2022

Multimedia and Interactive Content


Early websites had only text, and soon after, images. Web browser plug ins were then used to add audio, video, and interactivity (such as for a rich web application that mirrors the complexity of a desktop application like a word processor). Examples of such plug-ins are Microsoft Silverlight, Adobe Flash Player, Adobe Shockwave Player, and Java SE. HTML 5 includes provisions for audio and video without plugins. JavaScript is also built into most modern web browsers, and allows for website creators to send code to the web browser that instructs it how to interactively modify page content and communicate with the web server if needed. The browser's internal representation of the content is known as the Document Object Model (DOM).

WebGL (Web Graphics Library) is a modern JavaScript API for rendering interactive 3D graphics without the use of plug-ins. It allows interactive content such as 3D animations, visualizations and video explainers to presented users in the most intuitive way.

A 2010-era trend in websites called "responsive design" has given the best viewing experience as it provides a device based layout for users. These websites change their layout according to the device or mobile platform, thus giving a rich user experience.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Wednesday, July 6, 2022

Choosing your online presence


There’s more than one place for people to find you online. In this lesson we’ll explore just how important being online is these days, as well as some common ways to do it including:

- websites
- local business listings and review sites
- social media
- mobile apps

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Thursday, June 30, 2022

What is a Dynamic Website?


A dynamic website is one that changes or customizes itself frequently and automatically. Server-side dynamic pages are generated "on the fly" by computer code that produces the HTML (CSS are responsible for appearance and thus, are static files). There are a wide range of software systems, such as CGI, Java Servlets and Java Server Pages (JSP), Active Server Pages and ColdFusion (CFML) that are available to generate dynamic web systems and dynamic sites. Various web application frameworks and web template systems are available for general-use programming languages like Perl, PHP, Python and Ruby to make it faster and easier to create complex dynamic websites.

A site can display the current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user. For example, when the front page of a news site is requested, the code running on the webserver might combine stored HTML fragments with news stories retrieved from a database or another website via RSS to produce a page that includes the latest information. Dynamic sites can be interactive by using HTML forms, storing and reading back browser cookies, or by creating a series of pages that reflect the previous history of clicks. Another example of dynamic content is when a retail website with a database of media products allows a user to input a search request, e.g. for the keyword Beatles. In response, the content of the web page will spontaneously change the way it looked before, and will then display a list of Beatles products like CDs, DVDs, and books. Dynamic HTML uses JavaScript code to instruct the web browser how to interactively modify the page contents. One way to simulate a certain type of dynamic website while avoiding the performance loss of initiating the dynamic engine on a per-user or per-connection basis is to periodically automatically regenerate a large series of static pages.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Monday, June 27, 2022

Key website ingredients


A website consists of many parts-build and blend them right, and you’re sure to succeed. In this lesson, we’ll cover:

- your name
- the website’s organisation
- text, photos and other interactive elements.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Tuesday, June 21, 2022

What is a Static Website?

A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML); Cascading Style Sheets (CSS) are used to control appearance beyond basic HTML. Images are commonly used to create the desired appearance and as part of the main content. Audio or video might also be considered "static" content if it plays automatically or is generally non-interactive. This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos, and other content and may require basic website design skills and software. Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video, and navigation menus.

Static websites may still use server side includes (SSI) as an editing convenience, such as sharing a common menu bar across many pages. As the site's behavior to the reader is still static, this is not considered a dynamic site.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Saturday, June 18, 2022

How search engines work


Search engines examine all the pages on the World Wide Web, categorise them and put them into a logical order when you search for something. Understanding how this works can help your business. This video will cover:

- how search engines find web pages
- what they do with the web pages they find
- how they decide what to show on search results pages.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Sunday, June 12, 2022

More On Websites

Websites can be used in various fashions: a personal website, a corporate website for a company, a government website, an organization website, etc. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, can be blurred.

Some websites require user registration or subscription to access content. Examples of subscription websites include many business sites, news websites, academic journal websites, gaming websites, file-sharing websites, message boards, web-based email, social networking websites, websites providing real-time stock market data, as well as sites providing various other services.

While "web site" was the original spelling (sometimes capitalized "Web site", since "Web" is a proper noun when referring to the World Wide Web), this variant has become rarely used, and "website" has become the standard spelling. All major style guides, such as The Chicago Manual of Style and the AP Stylebook, have reflected this change.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Thursday, June 9, 2022

How websites work


If your business needs a website, the first step is to understand the basics. Here’s a quick summary of what you’ll need to know:

- what web servers do
- how domain names work
- how your website uses these.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Friday, June 3, 2022

History of a Website

The World Wide Web (WWW) was created in 1989 by the British CERN computer scientist Tim Berners-Lee. On 30 April 1993, CERN announced that the World Wide Web would be free to use for anyone, contributing to the immense growth of the Web. Before the introduction of the Hypertext Transfer Protocol (HTTP), other protocols such as File Transfer Protocol and the gopher protocol were used to retrieve individual files from a server. These protocols offer a simple directory structure which the user navigates and where they choose files to download. Documents were most often presented as plain text files without formatting or were encoded in word processor formats.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Tuesday, May 31, 2022

What is the world wide web? - Twila Camp


The world wide web is used every day by millions of people for everything from checking the weather to sharing cat videos. But what is it exactly? Twila Camp describes this interconnected information system as a virtual city that everyone owns and explains how it's organized in a way that mimics our brain's natural way of thinking. 

Lesson by Twila Camp, animation by Flaming Medusa Studios Inc.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org

Wednesday, May 25, 2022

Website

A website (also written as web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikipedia.

All publicly accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company's internal website for its employees.

Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social networking. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page.

Users can access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a web browser.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Sunday, May 22, 2022

How the world's longest underwater tunnel was built - Alex Gendler


Discover how the English Channel Tunnel was built and the engineering challenges of building a 200 kilometer long tunnel underwater.

--

Flanked by two powerful nations, the English Channel has long been one of the world’s most important maritime passages. Yet for most of its history, crossing was a dangerous prospect. Engineers proposed numerous plans for spanning the gap, including a design for an underwater passage more than twice the length of any existing tunnel. Alex Gendler details the creation of the Channel Tunnel.

Lesson by Alex Gendler, directed by Studio Kimchi.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org

Monday, May 16, 2022

Are You A Trendsetter?

Having an effective Internet presence is critical to your business growth. But, just building a website is not enough. At Upward Trend, we have a systematized strategy that has been proven effective, and we have just taken that to whole new levels with our Trend Setter Package. Give us a call today and find out how inexpensive your new Internet Marketing Department can be! We do 80% or more of the work for you! Our passion is not to build websites; it is helping you grow your business.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Friday, May 13, 2022

Introducing Northern California


Start exploring Northern California with Lonely Planet’s video guide to getting around, when to go and the top things to do while you're there.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Saturday, May 7, 2022

Our goal is very simple ...

Help you grow your business. Everything that we do is aimed at helping you grow your business, from our Internet tools and packages, to consulting services, to sales management. We didn’t get into this business to sell websites. We got into it from our business background to help people grow their business, and the Internet is such a valuable tool in helping to achieve that. And, we’ve done it inexpensive enough that any business can afford it–and thrive with it.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Wednesday, May 4, 2022

How to manage your time more effectively (according to machines) - Brian...


Human beings and computers alike share the challenge of how to get as much done as possible in a limited time. Over the last fifty or so years, computer scientists have learned a lot of good strategies for managing time effectively — and they have a lot of experience with what can go wrong. Brian Christian shares how we can use some of these insights to help make the most of our own lives.

Lesson by Brian Christian, animation by Adriatic Animation.

How do you manage your time in your business?

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org


Thursday, April 28, 2022

Whats it Look Like?

Curious about what we do? Find some examples for our clients here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Monday, April 25, 2022

What is a Blog?


Blogging on platforms like WordPress has become very popular over the past 10 years. This video is an introduction to blogging in plain english and was designed to give viewers a brief overview of what blogging is and how to participate.

We blog for you, we make it easy.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org


Tuesday, April 19, 2022

More Than a Website

Having an effective Internet presence is critical to your business growth. But, just building a website is not enough. At Upward Trend, we have a systematized strategy that has been proven effective, and we have just taken that to whole new levels with our Trend Setter Package. Give us a call today and find out how inexpensive your new Internet Marketing Department can be! We do 80% or more of the work for you! Our passion is not to build websites; it is helping you grow your business.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org


Saturday, April 16, 2022

Happy Easter to You!

Hoppy Easter from us to you. We hope you enjoy your weekend with those you love.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org



Sunday, April 10, 2022

Get in Touch

TERRY MINION
Founder/Partner
p: 707-434-9967
e: tminion@upwardtrend.org
Internet Marketing | Blogs
Consulting | Sales Management

RYAN STONE
Partner
p: 707-480-0959
e: rstone@upwardtrend.org
Internet Marketing
Consulting | Sales Management

Thursday, April 7, 2022

Building the impossible: Golden Gate Bridge - Alex Gendler


Explore the construction of California’s Golden Gate Bridge, and dig into the engineering innovations that made the structure possible.

--

Stretching 227 meters tall, two towers were assembled to support California’s Golden Gate Bridge. They were just one of the challenges facing engineers Charles Ellis and Joseph Strauss. Even before construction began, many thought the project impossible: the strait was home to powerful winds, constant fog, and earthquakes. So how was this iconic bridge created? Alex Gendler details the feat.

Did you know? Fun Facts about our area.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org


Friday, April 1, 2022

Types of Businesses We Have Served

We serve an ever-widening arena of types of businesses. 
See the extensive list below:

Alternative Fuels Consortium
Alzheimer & Dementia Care
Archery Shop
Artistic Adventures Abroad
Author
Auto Body Shop
Auto Dealer
Auto Financing Group
Auto Repair Facility
Auto Salesperson
Automation & Control Technology
Baseball Training Center
Bathroom Remodeling
Bible College & Seminary
Bicycle Shop
Boat Racing, Design & Repairs
Book Publisher
Bookkeeping and Payroll
Bowling Alley
Business Consulting
Business District Group
Business Introductions
Business Networking Group
Business to Business Marketing
Business Ecosystem Strategists
Car & Truck Accessories
Carpet Cleaning
Cemetery Services
Chiropractor
College Educational Foundation
College Student
Commercial Truck Consulting
Commercial Truck Dealer
Concrete Cutting
Concrete Grinding
Consignment Shop
Construction Contractor
Consultant
Contractor Group Alliance
Country Retreat & Spa
County Fair/Event Center
Court Reporting Services
CPAP/Sleep Apnea Consultant
Cupcake & Dessert Bakery
Day Porter Services
Deceased Remembrance Site
Dentist
Designated Driver Wine Tour Service
Developmentally Disabled Non-Profit
Disadvantaged Youth Training
Doctor Training
Dog & Cat Teeth Cleaning
Drywall Tool Rentals
eBay Store
Education (Tutoring)
Electrical Industry Search Engine
Electric & Power Distribution
Electrician & Electrical Services
Elevator Repair and Service
Emergency Restoration Services
Employment Development Organization
Energy Management Consultant
Engineering
Event Marketing
Event Rentals
Event Staffing
Environmental Technologies
Eye Doctor and Surgeon
Face and Body Spa
Family and Children's Services
Family Law Association Foundation
Fencing Contractor
Fitness Center
Flooring Center
Florist and Gifts
Food Safety Education
Forklift Sales, Service & Rental
Funeral Services
Furniture Store
Gift Shop & Tobacconist
Glass Company
Government Reentry Services
Green Energy Contractors
Hair Salon
Headhunter
Health & Fitness
Health Products
Health & Welfare Support
Hearing Aid Services
Heating & A/C Contactor
Homeless Transition & Assistance
Home & Business Security
Home & Garden Show
Independent Insurance Agency
Independent Scentsy Business
Internet Technology (IT) Solutions
Janitorial Services
Just In Time Inventory Management
Karate Dojo
Kitchen Remodeling & Refinishing
Landscape Supply
Landscaping Contractor
Law Firm
Lean Manufacturing Consulting
Lending Services Consultant
Liquid & Vapor Leak Detection
Literary Agent
Litigation Support Services
Logistics Services
Mailing List Broker
Management Consultant
Manufacturing
Martial Arts Training
Massage Therapy
Meal Replacement
Medical Trauma Training
Metal Fabrication
Mobile Truck RepairMortgage Broker
Mortuary Services
Motorcycle Repair & Service
Multi-Level Marketing
Musical Artist
Music Bands
Music Instruction
Music Store & Teaching Academy
Multi-Level Marketing Business
Non-Profit Organizations
Nurse Training
Nutrition Store
Overhead Door Company
Overfill Prevention Systems
Paralegal Document Service
Painting Contractor
Patient Advocacy Consultants
Pest Control
Petrochemical Services
Philanthropic Organization
Physical Therapy Specialist
Plumbing Contractor
Pool Service
Powder Coating
Realtor
Real Estate Salesperson
Recreation Center
Regulatory Software Services
Rescue Mission
Restaurant (Bar & Grill)
Restaurant (Fast Food)
Restaurant (Fine Dining)
Restaurant (Italian)
Roofing Company
Sales Training Consultant
Search & Recruitment Services
Self-Storage Facility
Skin Care
Societal Reentry Services
Software Development
Solar Energy Sales
Solar Panel Cleaning & Maintenance
Spray Tan Mobile Service
Static Ground Monitoring
Statistical Information Systems
Stone & Tile Dealer
Tax & Accounting Services
Theatre For the Arts
Towing Services
Trauma Surgical Training
Travel Promotion
Tree Service
Truck Dealer
Truck Body Manufacturer
Truck Body Upfitter
Truck Clubs
Truck Rack Manufacturer
Truck Repair & Parts
Truck Transportation Center
Tutoring
T-Shirt & Apparel Design Co.
Vehicle Transporter
Veterinarian
Weight Loss For Teens
Wine & Liquor Store
Wine Tour Service
Winery
Writing, Editing & Author Services
Yogurt Shop
Youth Job & Life Skills Training

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Tuesday, March 29, 2022

What is Social Media? In Simple English


What is Social Media in Simple English - Created by Rapid Learning Life.

Simple explanation of Social media without the complications and information overload  Covers topics in Social Media such social networking and wiki's

Great for people just getting to know Social media.

Let's get you connected.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org


Saturday, March 26, 2022

Wednesday, March 23, 2022

What Does the Trend Setter Package Include?

  • Professional Website
  • Blog & Regular Blog Posting
  • Limited Social Media Posting & Management
  • Facebook
  • Twitter
  • Linkedin
  • Personalized Email Newsletter
  • Video & YouTube Channel
  • Marketing & Business Consulting

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Sunday, March 20, 2022

What is a Website?


 Lets get started.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org


Thursday, March 17, 2022

Client Highlight : Solano Community Foundation


Solano Community Foundation

744 Empire Street, Suite 240
Fairfield, CA 94533

707-399-3846

Website

Client since Jan 2021

Monday, March 14, 2022

Trend Setter

Our Trend Setter Package is unique in that it offers even the smallest businesses the marketing power of a much larger business. We do this by combining all of our services into one low cost monthly package, which ensures your Internet properties are updated regularly every month.

Think of it this way; You open a business and want some customers. So, you put out a sign. Then, you want some more business. So, you put out a sign down the street, then two streets over, then out on the freeway, and pretty soon you have them all over town. People now know about you even if they have never been in your store or used your services.

This is exactly what we do for you via the Internet. Beginning with a website, we add a blog, a monthly (or more often for some businesses) email newsletter, social networking in Facebook, Twitter, Linked-in. Next we add a YouTube channel and video is included. We help you get found. Last is our own consulting to help you get the best of our services and more.

We do this in a systematic way, which allows us to keep the cost low. Now, virtually every business can afford to look like a much larger business.

Each business is different. Give us a call to talk about your specific business. We will let you know how little it takes to get started right away.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967


Friday, March 11, 2022

4 Minutes To Start Your Day Right! MORNING MOTIVATION and Positivity!


4 Minutes To Start Your Day Right! MORNING MOTIVATION and Positivity!

Need a new website? Lets get started.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org



Tuesday, March 8, 2022

Client Highlight : Croz Custom Metal Fabrication


Croz Custom Metal Fabrication
Fairfield CA

(707) 580-4727
License# 991945
C13, C23, C51, C60
Welding Contractor

24 HOUR EMERGENCY SERVICES


Client since Dec 2020

Saturday, March 5, 2022

Daily Inspirations

Terry’s new format for Daily Inspirational messages.
These Daily Inspirational messages began in late September 2009.

Follow along, here.

Contact us for more information about Upward Trend.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org

Wednesday, March 2, 2022

What Is Branding? 4 Minute Crash Course.


What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. 

Let's build your website... let's support your brand.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org

Sunday, February 27, 2022

Client Highlight : Beaver Avionics

Red Bluff Municipal Airport KRBL
Red Bluff, CA 96080

p: (530) 567-4253
e: avionics@beaveravionics.com

Client since April 2020

Thursday, February 24, 2022

Publications


Commercial Truck Success, The Book

Building or Rebuilding an Effective, Successful,
and Profitable Commercial Truck Operation
within a Retail Auto Dealership
First edition published Feb 2012.

2nd Edition (2016)

For more information about us and what we do, visit our website.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org

Monday, February 21, 2022

5 Award-Winning Website Designs & What They Did Right


The internet is full of some amazing and inspiring websites, but finding these diamonds in the rough can be an incredible challenge, especially if you are unsure of where to start.

That's why we've put together our 5 favorite Award-Winning Website Design examples to get you started. Hopefully, these serve as incredible website inspiration for your website design!

Show us your inspiration and lets get started on your website.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org

Friday, February 18, 2022

Tuesday, February 15, 2022

Consulting Services

The majority of our combined experience of over 50 years is in sales and sales management. That experience is available to help you build your sales team, or improve the one you have. We offer a complete range of services from a short session with ideas for you to implement, to a full time management situation.

We have particular expertise in the fields of light and medium duty commercial trucks, as well as the auto dealer business in general. Terry worked at the dealership level for 25 years, and Ryan for over 10 years. In addition, Terry worked for a major truck body manufacturer for 10 years, calling on auto truck dealers and using his expertise in this field to help train and improve numerous commercial truck operations. In February of 2012, Terry published his ground-breaking book, Commercial Truck Success to help all dealers to be more successful and profitable in the commercial truck market within a retail auto dealership. Terry has also owned three other retail businesses. All that experience in addition to our own businesses today.

To see these services in more detail, go to www.ctsdealer.net

All of our experience is among the best training for any retail operation. As a result, it is a perfect way to help most businesses improve the sales and sales management aspects of their business. Call us today for a free consultation to determine if and how we might help you in your business.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org

Saturday, February 12, 2022

What makes a truly great logo


Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book "How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world".

About once a month, there's a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either. 

But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above. 

Do you need help building your brand with marketing? 
Contact us at Upward Trends.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org

Thursday, February 10, 2022

Meet Us .. Hello, I'm Ryan.


Hello, I'm Ryan Stone, partner of Upward Trends.

RYAN STONE
Partner
p: 707-480-0959
e: rstone@upwardtrend.org
Internet Marketing
Consulting | Sales Management

Tuesday, February 8, 2022

Meet Us .. Hello, I'm Terry.

Hello, I'm Terry Minion, founder and partner of Upward Trends. 

TERRY MINION
Founder/Partner
p: 707-434-9967
e: tminion@upwardtrend.org
Internet Marketing | Blogs
Consulting | Sales Management

Saturday, February 5, 2022

Our Team

There are currently seven people on our team. Four bloggers, two graphic designers, and then Ryan and Terry. Because Ryan and Terry interact with clients and prospects, we are listed here. Everyone else enjoys their anonymity, but rest assured that there are people getting the work done in a timely and professional manner. All of these team members have been with us for quite some time, and Ryan and Terry appreciate that stability. Yes, absolutely! You will too!

Our goal is very simple: Help you grow your business. Everything that we do is aimed at helping you grow your business, from our Internet tools and packages, to consulting services, to sales management. We didn’t get into this business to sell websites. We got into it from our business background to help people grow their business, and the Internet is such a valuable tool in helping to achieve that. And, we’ve done it inexpensive enough that any business can afford it–and thrive with it.

Being effective on the Internet is much more than just having a website, so we help you by not only having an effective website, but put signs all over the Internet directing people to your business enterprises. We do this through the use of various Internet properties, all in concert toward growing your Internet presence and expanding your businesses influence and success.

It is our sales management experience that helps drive our focus on improving your bottom line. Between Terry and Ryan, we have over 50 years of sales and sales management experience in a variety of fields. This experience is invaluable in helping small businesses increase their marketing and sales effectiveness and profitability.

RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967