Monday, August 29, 2022

Managing successful email campaigns


There’s a lot to manage when running an email campaign - use these strategies to set yourself up for success. Here we’ll explore how to:

- use A/B testing to improve engagement
- create relevant campaign landing pages
- measure the performance of your email campaigns.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Tuesday, August 23, 2022

The Start of the Web and Web Design

In 1989, whilst working at CERN Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. During 1991 to 1993 the World Wide Web was born. Text-only pages could be viewed using a simple line-mode browser. In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould. The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability." This discouraged any one company from monopolizing a propriety browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its own HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. Throughout 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Saturday, August 20, 2022

Crafting great marketing emails


Your email marketing campaigns will change, but the goal remains the same. You want to craft attention-grabbing emails that encourage action. With a few tips, you can market your business like a pro. In this video, we’ll explore how to:

- use subject lines to make a good first impression
- write concise content with strong calls to action
- include helpful links for customers.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Sunday, August 14, 2022

History of Web Design

1988–2001

Although web design has a fairly recent history. It can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, background, videos and music.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Thursday, August 11, 2022

Email marketing basics


Sending newsletters and special offers to customers via email can play a key part in your overall marketing plan, building and strengthening relationships with your customers. In this video, we’ll explore:

- developing a contact list
- targeting audiences based on interests
- building relationships with customers.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Friday, August 5, 2022

Web Design


Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Monday, August 1, 2022

Make your website easy to use


Visitors to your website should be able to navigate and interact with your site easily - that’s called usability. Bring them back again and again by: 

- providing simple and clear navigation
- creating a consistent layout
- writing relevant and effective content.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967