This video is about how brands use advertising and anchoring when selling products.
Anchoring is the human tendency to rely too heavily on the first piece of information offered, which then anchors our decision making. "Buy 2 get 1 free" offers often anchor our decision to buy 2 instead of 1 of something. When individuals are limited to buying 12 items they often purchase more of a product.
“I'm often asked, “Are great strategic thinkers born, or are they made?” And my answer is always yes. Like so many valuable human capabilities, it’s a mixture of nature, nurture, and experience.”