Websites can be divided into two broad categories—static and interactive. Interactive sites are part of the Web 2.0 community of sites and allow for interactivity between the site owner and site visitors or users. Static sites serve or capture information but do not allow engagement with the audience or users directly. Some websites are informational or produced by enthusiasts or for personal use or entertainment. Many websites do aim to make money, using one or more business models, including:
- Posting interesting content and selling contextual advertising either through direct sales or through an advertising network.
- E-commerce: products or services are purchased directly through the website
- Advertising products or services available at a brick and mortar business
- Freemium: basic content is available for free but premium content requires a payment (e.g., WordPress website, it is an open-source platform to build a blog or website.)
There are many varieties of websites, each specializing in a particular type of content or use, and they may be arbitrarily classified in any number of ways.
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