Saturday, April 28, 2012

Seth Godin: Purple Cow, Transform Your Business by Being Remarkable

What does a purple cow have to do with marketing? Seth Godin says everything.

How will you stand out in a world that is constantly overloaded with advertisements and cheaper and cheaper products? According to Seth Godin, the key is in creating extraordinary products. He explains how standing out is the only way to grab a consumer's attention, and succeed.

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