Friday, May 6, 2011

The Opportunity of Business Social Media

Social media has become a phenomenon beyond words. Hundreds of millions of people all over the world have joined the party. In a millisecond, millions of people can know everything about everything and everyone.

You knew it couldn't be long before business got involved.

Small business, big business, your business.

I'm 65-years-young. I've seen a lot of opportunities come and go. I have also seen the complete evolution of the computer, and the complete evolution of the Internet. But never have I seen, or could I have imagined, an opportunity so great as business social media. And the best part is, it's just beginning.

Now is your time to take full advantage of this low-cost (often no-cost), global, and local opportunity.

When companies like Procter & Gamble, Dell, Apple, IBM, Microsoft, Zappos, and Amazon dive head first into the process, you can be certain there is plenty of opportunity and plenty of room for you to do the same.


You must be willing to allocate an hour a day to build your network. When you do, and do it right, the rewards will be beyond your ability to measure. You will reconnect with business associates and you'll attract people and prospective customers to connect with you a thousand times faster and 10 thousand times better than making the 100-year-old cold call.

Business social media is the new cold call.

You'll make sales, you'll create loyal customers, and you will profit from your ability to expose yourself, your thoughts, your experiences, your interactions, and your value to your market around the corner, and your market around the world.

CAUTION: After you begin to see results, you'll curse yourself for not starting sooner. Turn that energy into action. Business social media is still young. There is still plenty of time. Commit to involve, decide to do it with value, intend to stick at it until you win, and reap the rewards both in reputation and in profit.

Get ready to ride the social media wave. It's a big one. Perhaps the biggest ever.

NOTE: I'm not writing this book alone. Far from it. I have enlisted the wisdom of others. Specifically: Sally Hogshead, Mitch Joel, Richard Brasser, Joe Soto, Noah Rickun, Mike O'Neil and Lori Ruff, Sandy Carter, Mark Schaefer, Chris Hamilton, Julien Smith, Andy Sernovitz, and Shar Govindan. I want to acknowledge them and thank them.

The world-class leader and expert of business social media has yet to emerge. Certainly it is not me. BUT I am proving to be quite successful at the process, and that's why I am sharing my strategies and what I believe to be true with you.

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