Friday, May 21, 2010

Chuck The Plan. Pull Out The Dream.

"In theory there is no difference between theory and practice.
But, in practice, there is."

-- Jan L.A. van de Snepscheut

The Crystal Performance Ball is a business game that I've seen played widely. It entails creating business plans with lots of charts and graphs of projected revenues from the varied revenue streams which comes from the product spin-offs as the successful core is manipulated by the strategic marketing department by increasing the market share and expanding the demographic to encompass the ever widening advantages from the incentive based sales team.

With this empowered perspective, the sales management team has instituted a projection system and requirement for the sales staff to tell management what will be sold to whom over the specified period so that sales management can instruct production what to produce. Once produced, the quality control department will meet to determine quality issues and their solutions for the service department to entertain after the customer has taken delivery and made the second complaint. . .

Of course in theory this makes sense (well, sort of. . .) and though we practice it in our theory, it is the actual practice that has us hiding under the covers. And, it's no wonder. This is all so much crap. All for someone elses ego, I suppose, but not for a real purpose that I can think of. In all the years I've had to deal with this stuff, it has been a total waste of good energy and time. It is all so unnecessary and extremely ineffective.

Chuck the plan. Pull out the dream. Draw the dream and speak the dream for the team. Live the dream. Be the dream. Share the dream. Keep the dream alive. Without the dream, it is a hollow machine.

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