Homepage Design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasized homepage design for website success and asserted that the homepage is the most important page on a website. Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing. However practitioners into the 2000s were starting to find that a growing number of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds. Leading many practitioners to argue that homepages are less important than most people think. Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space. Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimization and usability.

Read more, here.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Are You A Trendsetter?

Having an effective Internet presence is critical to your business growth. But, just building a website is not enough. At Upward Trend, we have a systematized strategy that has been proven effective, and we have just taken that to whole new levels with our Trend Setter Package. Give us a call today and find out how inexpensive your new Internet Marketing Department can be! We do 80% or more of the work for you! Our passion is not to build websites; it is helping you grow your business.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Neuromarketing: How brands are getting your brain to buy more stuff

Businesses have always been looking for ways to sell us more things – which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest – our subconscious minds. 

We're destroying our environment at an alarming rate. But it doesn't need to be this way. Our new channel Planet A explores the shift towards an eco-friendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What we can do and how the system needs to change. Every Friday we'll take a truly global look at how to get us out of this mess.

RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967

Visit our website to learn more about us and what we can do for your business.

Our goal is very simple ...

Help you grow your business. Everything that we do is aimed at helping you grow your business, from our Internet tools and packages, to consulting services, to sales management. We didn’t get into this business to sell websites. We got into it from our business background to help people grow their business, and the Internet is such a valuable tool in helping to achieve that. And, we’ve done it inexpensive enough that any business can afford it–and thrive with it.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

Whats it Look Like?

Curious about what we do? Find some examples for our clients here.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

The benefits of doing nothing ⏲️ 6 Minute English

Some animals evolved to do nothing. And if it’s good enough for animals, would being lazy work for humans too? That’s what Beth and Neil talk about as they teach you some useful vocabulary.

RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967

Visit our website to learn more about us and what we can do for your business.

More Than a Website

Having an effective Internet presence is critical to your business growth. But, just building a website is not enough. At Upward Trend, we have a systematized strategy that has been proven effective, and we have just taken that to whole new levels with our Trend Setter Package. Give us a call today and find out how inexpensive your new Internet Marketing Department can be! We do 80% or more of the work for you! Our passion is not to build websites; it is helping you grow your business.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Get in Touch

TERRY MINION

Founder/Partner

p: 707-434-9967

e: tminion@upwardtrend.org

Internet Marketing | Blogs

Consulting | Sales Management

RYAN STONE

Partner

p: 707-480-0959

e: rstone@upwardtrend.org

Internet Marketing

Consulting | Sales Management

Website

Is it normal to talk to yourself?

Dig into the psychological benefits of positive self-talk, and find out when it can become problematic.

--

Being caught talking to yourself can feel embarrassing, and some people even stigmatize this behavior as a sign of mental instability. But decades of research show that talking to yourself is completely normal; most if not all of us engage in some form of self-talk every day. So why do we talk to ourselves? And does what we say matter? Dig into the psychological benefits of positive self-talk.

Directed by Avi Ofer.

RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967

Visit our website to learn more about us and what we can do for your business.

Types of Businesses We Have Served

We serve an ever-widening arena of types of businesses. 

See the extensive list below:

Alternative Fuels Consortium
Alzheimer & Dementia Care
Archery Shop
Artistic Adventures Abroad
Author
Auto Body Shop
Auto Dealer
Auto Financing Group
Auto Repair Facility
Auto Salesperson
Automation & Control Technology
Baseball Training Center
Bathroom Remodeling
Bible College & Seminary
Bicycle Shop
Boat Racing, Design & Repairs
Book Publisher
Bookkeeping and Payroll
Bowling Alley
Business Consulting
Business District Group
Business Introductions
Business Networking Group
Business to Business Marketing
Business Ecosystem Strategists
Car & Truck Accessories
Carpet Cleaning
Cemetery Services
Chiropractor
College Educational Foundation
College Student
Commercial Truck Consulting
Commercial Truck Dealer
Concrete Cutting
Concrete Grinding
Consignment Shop
Construction Contractor
Consultant
Contractor Group Alliance
Country Retreat & Spa
County Fair/Event Center
Court Reporting Services
CPAP/Sleep Apnea Consultant
Cupcake & Dessert Bakery
Day Porter Services
Deceased Remembrance Site
Dentist
Designated Driver Wine Tour Service
Developmentally Disabled Non-Profit
Disadvantaged Youth Training
Doctor Training
Dog & Cat Teeth Cleaning
Drywall Tool Rentals
eBay Store
Education (Tutoring)
Electrical Industry Search Engine
Electric & Power Distribution
Electrician & Electrical Services
Elevator Repair and Service
Emergency Restoration Services
Employment Development Organization
Energy Management Consultant
Engineering
Event Marketing
Event Rentals
Event Staffing
Environmental Technologies
Eye Doctor and Surgeon
Face and Body Spa
Family and Children's Services
Family Law Association Foundation
Fencing Contractor
Fitness Center
Flooring Center
Florist and Gifts
Food Safety Education
Forklift Sales, Service & Rental
Funeral Services
Furniture Store
Gift Shop & Tobacconist
Glass Company
Government Reentry Services
Green Energy Contractors
Hair Salon
Headhunter
Health & Fitness
Health Products
Health & Welfare Support
Hearing Aid Services
Heating & A/C Contactor
Homeless Transition & Assistance
Home & Business Security
Home & Garden Show
Independent Insurance Agency
Independent Scentsy Business
Internet Technology (IT) Solutions
Janitorial Services
Just In Time Inventory Management
Karate Dojo
Kitchen Remodeling & Refinishing
Landscape Supply
Landscaping Contractor
Law Firm
Lean Manufacturing Consulting
Lending Services Consultant
Liquid & Vapor Leak Detection
Literary Agent
Litigation Support Services
Logistics Services
Mailing List Broker
Management Consultant
Manufacturing
Martial Arts Training
Massage Therapy
Meal Replacement
Medical Trauma Training
Metal Fabrication
Mobile Truck RepairMortgage Broker
Mortuary Services
Motorcycle Repair & Service
Multi-Level Marketing
Musical Artist
Music Bands
Music Instruction
Music Store & Teaching Academy
Multi-Level Marketing Business
Non-Profit Organizations
Nurse Training
Nutrition Store
Overhead Door Company
Overfill Prevention Systems
Paralegal Document Service
Painting Contractor
Patient Advocacy Consultants
Pest Control
Petrochemical Services
Philanthropic Organization
Physical Therapy Specialist
Plumbing Contractor
Pool Service
Powder Coating
Realtor
Real Estate Salesperson
Recreation Center
Regulatory Software Services
Rescue Mission
Restaurant (Bar & Grill)
Restaurant (Fast Food)
Restaurant (Fine Dining)
Restaurant (Italian)
Roofing Company
Sales Training Consultant
Search & Recruitment Services
Self-Storage Facility
Skin Care
Societal Reentry Services
Software Development
Solar Energy Sales
Solar Panel Cleaning & Maintenance
Spray Tan Mobile Service
Static Ground Monitoring
Statistical Information Systems
Stone & Tile Dealer
Tax & Accounting Services
Theatre For the Arts
Towing Services
Trauma Surgical Training
Travel Promotion
Tree Service
Truck Dealer
Truck Body Manufacturer
Truck Body Upfitter
Truck Clubs
Truck Rack Manufacturer
Truck Repair & Parts
Truck Transportation Center
Tutoring
T-Shirt & Apparel Design Co.
Vehicle Transporter
Veterinarian
Weight Loss For Teens
Wine & Liquor Store
Wine Tour Service
Winery
Writing, Editing & Author Services
Yogurt Shop
Youth Job & Life Skills Training

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

What Does the Trend Setter Package Include?

• Professional Website
• Blog & Regular Blog Posting
• Limited Social Media Posting & Management
• Facebook
• Twitter
• Linkedin
• Personalized Email Newsletter
• Video & YouTube Channel
• Marketing & Business Consulting

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or

Terry Minion @ 707-434-9967

Website

How word of mouth really works | Chris Cowan | TEDxLondonBusinessSchool

A far cry from the overused buzzwords they have become, Chris promotes ‘segmentation’ and ‘advocacy’ as ideas that must be delivered with simplicity in order to positively impact the way a business goes to market. He takes us back to one of the purest ways of delivering ideas, word of mouth, and explains how it really works.

Chris Cowan once followed the typical path of a successful marketeer: Unilever, Duracell Batteries, Disney. He then decided to start over and set up Clusters, a market research agency, which was built on his passionate belief that evidence-based targeting is a prerequisite for great marketing.

RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967

Visit our website to learn more about us and what we can do for your business.

Trend Setter

Our Trend Setter Package is unique in that it offers even the smallest businesses the marketing power of a much larger business. We do this by combining all of our services into one low cost monthly package, which ensures your Internet properties are updated regularly every month.

Think of it this way; You open a business and want some customers. So, you put out a sign. Then, you want some more business. So, you put out a sign down the street, then two streets over, then out on the freeway, and pretty soon you have them all over town. People now know about you even if they have never been in your store or used your services.

This is exactly what we do for you via the Internet. Beginning with a website, we add a blog, a monthly (or more often for some businesses) email newsletter, social networking in Facebook, Twitter, Linked-in. Next we add a YouTube channel and video is included. We help you get found. Last is our own consulting to help you get the best of our services and more.

We do this in a systematic way, which allows us to keep the cost low. Now, virtually every business can afford to look like a much larger business.

Each business is different. Give us a call to talk about your specific business. We will let you know how little it takes to get started right away.

TO LEARN MORE, CALL TODAY:

Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Website

Publications

Commercial Truck Success, The Book

Building or Rebuilding an Effective, Successful,

and Profitable Commercial Truck Operation

within a Retail Auto Dealership

First edition published Feb 2012.

2nd Edition (2016)

For more information about us and what we do, visit our website.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

How To Integrate Personal Brand Strategies on Social Media | Dr. Soo Win...

In social media era, how do you build up your own personal branding? In fact, how is it making you a star in your circle? Dr. Soo Wincci shared her ideas and strategies upon this which was also what she researched on when doing her PhD.

Dr Soo Wincci is an award winning Malaysian singer, actress, composer, chef, apprentice radio DJ, ambassadorial role, host, model, beauty queen and also an entrepreneur. Dr Soo was crowned as Miss World Malaysia 2008 and represented Malaysia in the Miss World 2008 beauty pageant. In 2014, she was selected at TOP 100 world most beautiful faces by Hollywood Independent Critics. She is a law graduate from UK, MBA holder from Australia and PhD in Business Administration from Malaysia. She was awarded as “The 1st Miss World Malaysia to receive PhD” in 2016 after her completion of six years PhD in Business Administration.

RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967

Visit our website to learn more about us and what we can do for your business.

Consulting Services

The majority of our combined experience of over 50 years is in sales and sales management. That experience is available to help you build your sales team, or improve the one you have. We offer a complete range of services from a short session with ideas for you to implement, to a full time management situation.

We have particular expertise in the fields of light and medium duty commercial trucks, as well as the auto dealer business in general. Terry worked at the dealership level for 25 years, and Ryan for over 10 years. In addition, Terry worked for a major truck body manufacturer for 10 years, calling on auto truck dealers and using his expertise in this field to help train and improve numerous commercial truck operations. In February of 2012, Terry published his ground-breaking book, Commercial Truck Success to help all dealers to be more successful and profitable in the commercial truck market within a retail auto dealership. Terry has also owned three other retail businesses. All that experience in addition to our own businesses today.

To see these services in more detail, go to www.ctsdealer.net

All of our experience is among the best training for any retail operation. As a result, it is a perfect way to help most businesses improve the sales and sales management aspects of their business. Call us today for a free consultation to determine if and how we might help you in your business.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Meet Us .. Hello, I'm Ryan.

Hello, I'm Ryan Stone, partner of Upward Trends.

RYAN STONE

Partner

p: 707-480-0959

e: rstone@upwardtrend.org

Internet Marketing

Consulting | Sales Management

Website

Branding for a Better You | Americus Reed | TEDxPenn

What do Nike, Apple, and Disney have in common? These are not just global brands with tremendous market valuation. These are symbols of self-expression that can connect to people’s identities. Wharton Marketing Professor Americus Reed II, argues that branding need not be some evil, capitalistic enterprise. Dr. Reed suggests that branding is an important, ubiquitous and perhaps inescapable phenomena that when embraced and harnessed properly, can actually be a positive force to help people improve their lives. Americus Reed II, is the Whitney M. Young Jr. Professor of Marketing at the Wharton School. He is intellectually obsessed with how, when, where and why people figure out who they are, act on it, change and evolve. How can people make their lives better by tapping into the power of their identities? He is the proud Dad of a 7 year mixed chick whom he constantly toils to parentally ensure that she internalizes a “warrior princess” identity and makes the world a better place. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

RYAN STONE 707-480-0959 /OR
TERRY MINION 707-434-9967

Visit our website to learn more about us and what we can do for your business.

Meet Us .. Hello, I'm Terry.

Hello, I'm Terry Minion, founder and partner of Upward Trends. 

TERRY MINION
Founder/Partner
p: 707-434-9967
e: tminion@upwardtrend.org
Internet Marketing | Blogs
Consulting | Sales Management

Website

Our Team

There are currently six people on our team. Three bloggers, two graphic designers, and then Ryan and Terry. Because Ryan and Terry interact with clients and prospects, we are listed here. Everyone else enjoys their anonymity, but rest assured that there are people getting the work done in a timely and professional manner. All of these team members have been with us for quite some time, and Ryan and Terry appreciate that stability. Yes, absolutely! You will too!

Our goal is very simple: Help you grow your business. Everything that we do is aimed at helping you grow your business, from our Internet tools and packages, to consulting services, to sales management. We didn’t get into this business to sell websites. We got into it from our business background to help people grow their business, and the Internet is such a valuable tool in helping to achieve that. And, we’ve done it inexpensive enough that any business can afford it–and thrive with it.

Being effective on the Internet is much more than just having a website, so we help you by not only having an effective website, but put signs all over the Internet directing people to your business enterprises. We do this through the use of various Internet properties, all in concert toward growing your Internet presence and expanding your businesses influence and success.

It is our sales management experience that helps drive our focus on improving your bottom line. Between Terry and Ryan, we have over 50 years of sales and sales management experience in a variety of fields. This experience is invaluable in helping small businesses increase their marketing and sales effectiveness and profitability.

RYAN STONE 707-480-0959 /OR

TERRY MINION 707-434-9967

Website