Monday, August 29, 2022

Managing successful email campaigns


There’s a lot to manage when running an email campaign - use these strategies to set yourself up for success. Here we’ll explore how to:

- use A/B testing to improve engagement
- create relevant campaign landing pages
- measure the performance of your email campaigns.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Tuesday, August 23, 2022

The Start of the Web and Web Design

In 1989, whilst working at CERN Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. During 1991 to 1993 the World Wide Web was born. Text-only pages could be viewed using a simple line-mode browser. In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould. The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability." This discouraged any one company from monopolizing a propriety browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its own HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. Throughout 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Saturday, August 20, 2022

Crafting great marketing emails


Your email marketing campaigns will change, but the goal remains the same. You want to craft attention-grabbing emails that encourage action. With a few tips, you can market your business like a pro. In this video, we’ll explore how to:

- use subject lines to make a good first impression
- write concise content with strong calls to action
- include helpful links for customers.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Sunday, August 14, 2022

History of Web Design

1988–2001

Although web design has a fairly recent history. It can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, background, videos and music.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Thursday, August 11, 2022

Email marketing basics


Sending newsletters and special offers to customers via email can play a key part in your overall marketing plan, building and strengthening relationships with your customers. In this video, we’ll explore:

- developing a contact list
- targeting audiences based on interests
- building relationships with customers.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Friday, August 5, 2022

Web Design


Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Monday, August 1, 2022

Make your website easy to use


Visitors to your website should be able to navigate and interact with your site easily - that’s called usability. Bring them back again and again by: 

- providing simple and clear navigation
- creating a consistent layout
- writing relevant and effective content.

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Wednesday, July 27, 2022

Internet Users

In 2009 there were reportedly 1.73 billion users worldwide with Asia taking leading with 738,257,230 users. Other internet users by region and continent include;

  • Europe - 418,029,796 users.
  • North America - 252,908,000 users.
  • Caribbean and Latin America - 179,031,479 users.
  • Africa - 67,371,700 users.
  • Middle East - 57,425,046 users.
  • Australia and Oceania - 20,970,490 users.

Following modernization, better access to computers, growth in smartphones technology and use, social media popularity, and cheaper access to the internet, the number of internet users worldwide increased tremendously to 3.97 in 2019. This represents over 51 percent of the global population, with Asia remaining the continent with the most internet users as it accounts for 50 percent of the total number of internet users worldwide. China has the most internet users in the Asian continent, accounting for 25 percent of users in Asia. Also, China has more internet users than any other country in the world with over 934 million monthly users as at 2020. This number is more than double the number of internet users in the US which ranked third with 284 million monthly online users. India ranked second with about 687 million internet users accessing the internet either through mobile devices or computers. One of the most popular activities online is social networking. In 2020, Facebook, a social networking site founded by Mark Zuckerberg recorded over 2.7 billion monthly active users. This number accounts for over half of global internet users, making Facebook the most popular online social network.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Sunday, July 24, 2022

How to choose keywords


Choosing keywords is the cornerstone of successful search engine optimisation. In this video, we’ll discuss:

- why you need to do keyword research
- the difference between short tail and long tail keywords
- what to consider when selecting keywords

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Monday, July 18, 2022

Types of Websites


Websites can be divided into two broad categories—static and interactive. Interactive sites are part of the Web 2.0 community of sites and allow for interactivity between the site owner and site visitors or users. Static sites serve or capture information but do not allow engagement with the audience or users directly. Some websites are informational or produced by enthusiasts or for personal use or entertainment. Many websites do aim to make money, using one or more business models, including:
  • Posting interesting content and selling contextual advertising either through direct sales or through an advertising network.
  • E-commerce: products or services are purchased directly through the website
  • Advertising products or services available at a brick and mortar business
  • Freemium: basic content is available for free but premium content requires a payment (e.g., WordPress website, it is an open-source platform to build a blog or website.)
There are many varieties of websites, each specializing in a particular type of content or use, and they may be arbitrarily classified in any number of ways.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Friday, July 15, 2022

Websites and your business goals


When creating your website, consider how to combine your business goals with what your visitors want. In this lesson, we’ll talk about:

- using your site to further your business goals
- thinking like a customer
- telling your story online

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Saturday, July 9, 2022

Multimedia and Interactive Content


Early websites had only text, and soon after, images. Web browser plug ins were then used to add audio, video, and interactivity (such as for a rich web application that mirrors the complexity of a desktop application like a word processor). Examples of such plug-ins are Microsoft Silverlight, Adobe Flash Player, Adobe Shockwave Player, and Java SE. HTML 5 includes provisions for audio and video without plugins. JavaScript is also built into most modern web browsers, and allows for website creators to send code to the web browser that instructs it how to interactively modify page content and communicate with the web server if needed. The browser's internal representation of the content is known as the Document Object Model (DOM).

WebGL (Web Graphics Library) is a modern JavaScript API for rendering interactive 3D graphics without the use of plug-ins. It allows interactive content such as 3D animations, visualizations and video explainers to presented users in the most intuitive way.

A 2010-era trend in websites called "responsive design" has given the best viewing experience as it provides a device based layout for users. These websites change their layout according to the device or mobile platform, thus giving a rich user experience.

Read more, here.

TO LEARN MORE, CALL TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967

Wednesday, July 6, 2022

Choosing your online presence


There’s more than one place for people to find you online. In this lesson we’ll explore just how important being online is these days, as well as some common ways to do it including:

- websites
- local business listings and review sites
- social media
- mobile apps

TO LEARN MORE HOW WE CAN HELP YOU, CALL US TODAY:
Ryan Stone @ 707-480-0959 /or
Terry Minion @ 707-434-9967