Below is a link to an excellent interview with Seth Godin by Darren Hardy of Success Magazine. For anyone interesting in business and marketing, this is worth the time to listen. In addition, I highly recommend any and all of Seth Godin's informative and excellent books, of which, We Are All Wierd is one of the more recent.
http://upmarket.squidoo.com/2012/02/08/we-are-all-weird/
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