How brands can use framing to influence customers (psychology of marketing). The Framing Principle highlights the role that context or perspective plays into shaping our perceptions and decision. Often, the framing principle is incorporated in marketing by emphasizing positive results over negative results, or emphasizing losses compared to gains. For example, we’re more likely to be compelled by a company that states that their product works 90% of the time compared to a company that reports that their product fails 10% of the time.
Have you ever wondered whether you lack creativity? Po-Shen Loh, a social entrepreneur, illuminates issues within the education system while instructing tens of thousands of diverse students. Serving as a U.S. Math Olympiad coach and professor at Carnegie Mellon University, he endeavors to tackle these problems. He has developed a captivating educational system, reminiscent of Twitch game streaming. Explore the significant challenges and their solutions in the video.
In recent years, some of the world’s biggest companies have discarded depth and detail to “debrand”. But what prompted this landslide of logo debranding? Bloomberg Opinion's Ben Schott breaks down this trending direction of brand identity.