People don’t scroll to figure it out—they scan to decide if it’s worth staying.
That’s why your homepage should act like a filter: attracting the right people and gently guiding the rest away. Clear messaging, purposeful layout, and one focused call-to-action help your ideal clients feel instantly understood.
You’re not trying to say everything—you’re trying to say the right things, right away.
Less noise. More direction. That’s how strong homepages work.
Ryan Stone
p: 707-480-0959
e: rstone@upwardtrend.org
Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org
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