The world is poorly designed. But copying nature helps.

Biomimicry design, explained with 99% Invisible.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Why Every Business Needs a Website

In today’s digital world, having a website isn’t just a bonus—it’s a necessity. Whether you're a small business, freelancer, or nonprofit, your website acts as your online storefront, open 24/7.

A well-designed site builds credibility, helps customers find you, and showcases what you offer. It’s also a central hub for sharing updates, answering questions, and even making sales. Without one, potential customers may not take your business seriously—or may not find you at all.

Think of your website as your business card, sales pitch, and customer service desk rolled into one. If you're not online, you're missing out.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

"Branding Your Business: Start with What You Stand For"

Branding isn’t just about logos and colors—it’s about creating a clear identity that connects with your audience. The first step? Know what your business stands for. What are your values? What problem do you solve? What feeling do you want customers to walk away with?

From there, build a visual style (like your logo, fonts, and colors) that reflects that message. Keep it consistent across your website, social media, packaging—everywhere your brand shows up. And don’t forget your voice! The way you communicate is just as important as how things look.

Great branding builds trust, tells your story, and helps your business stand out in a crowded market. Start with clarity, stay consistent, and always lead with purpose.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website