Your Homepage Isn’t a Billboard—It’s a Welcome Mat

Your homepage isn’t there to impress everyone. It’s there to speak directly to the people you want to work with. That means clarity over cleverness, and structure over noise.

Within the first few seconds, your visitor should know:

• Who you are
• What you do
• Who it’s for

Anything else? It can wait. A focused homepage doesn’t try to be everything. It guides, filters, and invites the right people to go deeper.

Want fewer bounces and more bookings? Start with your message. Say less, more clearly.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

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