Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step a...

People don’t scroll to figure it out—they scan to decide if it’s worth staying. That’s why your homepage should act like a filter: attractin...

Design gets them in the door—content gets them to stay. The words on your site should speak to your ideal customer’s needs, questions, and g...

Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use ...

Your website isn’t just digital decor—it’s a guide. Every page should answer the question: What do you want the visitor to do next? Whether ...

When someone lands on your website, they make a decision fast. Within five seconds, they should know: What you do Who you do it for Why they...

Ryan Stone  p: 707-480-0959 e: rstone@upwardtrend.org Terry Minion p: 707-434-9967 e: tminion@upwardtrend.org Website

A beautiful website is great—but beauty without strategy won’t convert visitors into customers. A skilled designer helps align your layout, ...

Over half of all web traffic comes from mobile devices. If your website doesn’t look or work well on a phone or tablet, you're likely lo...

Most graphic designers want to improve their skills, but very few talk about the mindset of advanced graphic designers! Ryan Stone  p: 707-4...

It’s tempting to go the DIY route when building your website—but what you save in money, you may pay for in lost opportunities. Slow load ti...

Happy 4th of July! Be Safe and Enjoy Your Holiday Weekend Ryan Stone  p: 707-480-0959 e: rstone@upwardtrend.org Terry Minion p: 707-434-9967...

Swiss Design, also known as the International Typographic Style, is famous for its clean grids, sans-serif typefaces, and minimalist approac...

First impressions matter—especially online. When someone visits your website, they’re instantly forming an opinion about your business. A cl...

Building a website might seem like something you can figure out on your own—and with enough time, maybe you can. But your website isn’t just...

Ryan Stone  p: 707-480-0959 e: rstone@upwardtrend.org Terry Minion p: 707-434-9967 e: tminion@upwardtrend.org Website

Having a professional-looking website is essential—but keeping it updated is just as important. An outdated site can make your business seem...

Happy Father's Day Ryan Stone  p: 707-480-0959 e: rstone@upwardtrend.org Terry Minion p: 707-434-9967 e: tminion@upwardtrend.org Website

Asking the wrong questions can hold you back. ‪Natalie Nixon‬ explains how to ask divergent questions to become a great thinker. Ryan Stone ...

You’re great at what you do. Whether you're a service provider, artist, or entrepreneur, your time is best spent growing your business—n...