How to create a great brand name | Jonathan Bell

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. 

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website

Your Homepage Isn’t Just a First Impression—It’s a First Filter

People don’t scroll to figure it out—they scan to decide if it’s worth staying.

That’s why your homepage should act like a filter: attracting the right people and gently guiding the rest away. Clear messaging, purposeful layout, and one focused call-to-action help your ideal clients feel instantly understood.

You’re not trying to say everything—you’re trying to say the right things, right away.

Less noise. More direction. That’s how strong homepages work.

Ryan Stone 

p: 707-480-0959

e: rstone@upwardtrend.org

Terry Minion

p: 707-434-9967

e: tminion@upwardtrend.org

Website