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Thursday, July 31, 2025

Content That Connects (and Converts)


Design gets them in the door—content gets them to stay. The words on your site should speak to your ideal customer’s needs, questions, and goals. That means less jargon and more clarity, empathy, and value.

A skilled designer works with a strategic copywriter to make sure every message builds trust and nudges people toward action. Because the right words on the right page? Game changer.

Say what matters. Write with purpose. Build real connection.

Ryan Stone 
p: 707-480-0959
e: rstone@upwardtrend.org

Terry Minion
p: 707-434-9967
e: tminion@upwardtrend.org

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